Blu Bar 1000 Launch Campaign

About The Entry

Missouri created a truly head turning launch campaign for leading vape brand Blu, showcasing the market leading puff count and superior flavour delivery of Blu's newest disposable vape offering, Blu Bar 1000. Optimising the brand's vivid and vibrant 'flavour burst' core brand asset, this was a bold, bright and visually arresting campaign - colourful, exuding positive vibes and with non-clever, 'cut to the chase' headlines. The campaign brightened people's days in-store and and out of home across the capital, with the creative really singing at two of London's most notable OOH sites - the external screens at Tottenham Court Road's iconic Outernet and a 3D 96 sheet billboard in Shoreditch. The campaign resulted in Blu's share of the UK's disposable vape market reaching an all time high.

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