London Design Gold

2024

Blu Bar 1000 Launch Campaign

Entrant Company

Missouri Creative

Category

Communication Design - Campaigns / Advertising

Client's Name

Blu

Country / Region

United Kingdom

Missouri created a truly head turning launch campaign for leading vape brand Blu, showcasing the market leading puff count and superior flavour delivery of Blu's newest disposable vape offering, Blu Bar 1000. Optimising the brand's vivid and vibrant 'flavour burst' core brand asset, this was a bold, bright and visually arresting campaign - colourful, exuding positive vibes and with non-clever, 'cut to the chase' headlines. The campaign brightened people's days in-store and and out of home across the capital, with the creative really singing at two of London's most notable OOH sites - the external screens at Tottenham Court Road's iconic Outernet and a 3D 96 sheet billboard in Shoreditch. The campaign resulted in Blu's share of the UK's disposable vape market reaching an all time high.

Credits

Senior Account Director / Missouri
Simon Fordham
Executive Creative Director / Missouri
Liam McHugh
More Gold Winners
Communication
2024
London Design Awards - BrightSideGoods Visual Identity
BrightSideGoods Inc.

Entrant Company

Bilan Liu, Hanqing Zhao

Category

Communication Design - Company Branding

Interior
2024
London Design Awards - Alibaba Central China Headquarters

Entrant Company

YiTian Design Group

Category

Interior Design - Office 

Interior
2024
London Design Awards - Ju Japanese Hotpot - iFG Farglory Square Branch
Wowprime Corp.

Entrant Company

FK Create Space Design Decoration Company

Category

Interior Design - Restaurants & Bars

Interior
2024
London Design Awards - Longfor Hefei Yan Xi Tai
Longfor

Entrant Company

Maudea Design

Category

Interior Design - Residential