London Design Gold

2023

Luna

Entrant Company

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Category

Product Design - Automobiles / Vehicles

Client's Name

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Country / Region

China

Designed for young group, Luna is a vintage lightweight electric motorcycle, the best choice for city commute and short travel.

Luna is inspired by the scooter in the classic film Roman Holiday starring Audrey Hepburn, a Vespa prototype two-wheeled motorcycle built from aircraft parts by aircraft designers employed by the Piaggio family in Italy. Luna restored the vintage fashion of the vespa utmost in every detail, the gentle round shape and the iconic round headlights. The elegant curve on the body gives a smooth visual feeling and the unique color scheme also creates both vintage and trendy fashion, meeting the aesthetic standards of young people and creating the emotional resonance with them,

In addition, the design team equipped Luna with independent-developed rare earth strong magneto, which has many advantages, such as efficient power conversion, lightweight motor and easy precise control, meeting the young group's need for strong power motors and creating a new category of electric motors.

Credits

Designer
Bozhe Qu
More Gold Winners
Architectural
2023
London Design Awards - Ecological Return
CATHAY REAL ESTATE DEVELOPMENT CO.,LTD.

Entrant Company

ELEGANT GARDEN LANDSCAPE DESIGN & BUILD GROUP

Category

Architectural Design - Architectural Design / Other__

Interior
2023
London Design Awards - German Schuller Cabinet Flagship Store in Jiangyin

Entrant Company

ONE-Design

Category

Interior Design - Flagship Store

Product
2023
London Design Awards - Cloud bed 云梦床

Entrant Company

千和家具海安有限公司

Category

Product Design - Furniture

Communication
2023
London Design Awards - Jisoo Ban : Personal Brand Identity & Merchandise Design
Jisoo Ban

Entrant Company

Whimsical Studio

Category

Communication Design - Promotional