London Design Gold

2023

Luna

Entrant

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Category

Product Design - Automobiles / Vehicles

Client's Name

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Country / Region

China

Designed for young group, Luna is a vintage lightweight electric motorcycle, the best choice for city commute and short travel.

Luna is inspired by the scooter in the classic film Roman Holiday starring Audrey Hepburn, a Vespa prototype two-wheeled motorcycle built from aircraft parts by aircraft designers employed by the Piaggio family in Italy. Luna restored the vintage fashion of the vespa utmost in every detail, the gentle round shape and the iconic round headlights. The elegant curve on the body gives a smooth visual feeling and the unique color scheme also creates both vintage and trendy fashion, meeting the aesthetic standards of young people and creating the emotional resonance with them,

In addition, the design team equipped Luna with independent-developed rare earth strong magneto, which has many advantages, such as efficient power conversion, lightweight motor and easy precise control, meeting the young group's need for strong power motors and creating a new category of electric motors.

Credits

Designer
Bozhe Qu
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