London Design Gold

2023

Luna

Entrant Company

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Category

Product Design - Automobiles / Vehicles

Client's Name

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Country / Region

China

Designed for young group, Luna is a vintage lightweight electric motorcycle, the best choice for city commute and short travel.

Luna is inspired by the scooter in the classic film Roman Holiday starring Audrey Hepburn, a Vespa prototype two-wheeled motorcycle built from aircraft parts by aircraft designers employed by the Piaggio family in Italy. Luna restored the vintage fashion of the vespa utmost in every detail, the gentle round shape and the iconic round headlights. The elegant curve on the body gives a smooth visual feeling and the unique color scheme also creates both vintage and trendy fashion, meeting the aesthetic standards of young people and creating the emotional resonance with them,

In addition, the design team equipped Luna with independent-developed rare earth strong magneto, which has many advantages, such as efficient power conversion, lightweight motor and easy precise control, meeting the young group's need for strong power motors and creating a new category of electric motors.

Credits

Designer
Bozhe Qu
More Gold Winners
UI Design
2023
London Design Awards - BAIDU TIEBA AI ASSISTANT BAO DA TING

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

User Interface Design (UI) - Entertainment

Communication
2023
London Design Awards - 'An Adventure to Discover the Magic Stone' illustration book
The Boys' and Girls' Clubs Association of Hong Kong (BGCA)

Entrant Company

On Your Mark Design Laboratory

Category

Communication Design - Printed Publications

Interior
2023
London Design Awards - Beams of Life
Chiu House

Entrant Company

Indahouse Design Co.,Ltd.

Category

Interior Design - Residential 

Packaging
2023
London Design Awards - Renew packing
Huzhou Jahen Industrial Co., Ltd.

Entrant Company

Huzhou Jahen Industrial Co., Ltd./ Jahen Household Products Co., Ltd.

Category

Packaging Design - Beauty & Personal Care