London Design Platinum

2024

Serpent Brings Fortune

Entrant Company

Beijing Enha Cultural and Creative Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

The "Serpent's Fortune" series of clothing includes sweaters, jacket suits, and Tang-style coats, with "joy" and traditional Eastern auspicious culture at its core, integrating modern design techniques and childlike aesthetics. Each piece is distinctive, incorporating the symbolic meanings of wealth, courage, wisdom, and longevity associated with the "snake," showcasing the zodiac aesthetics through various crafts and design details. The sweaters are crafted with a combination of sequin embroidery and imitation hand-stitching to create a three-dimensional image of a lucky snake; the jacket suits showcase the Eastern aesthetic of "complexity with order" through jacquard satin and exquisite embroidery; the Tang-style coats are adorned with velvet applique embroidery, highlighting the fusion of fashion and tradition. All products are made with high-quality fabrics, focusing on detailed design to ensure comfort and eco-friendliness, aiming to open a new chapter in traditional aesthetic education for children.

Credits

Designer
Zeng Kuang
Designer
Meng Dong
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