London Design Platinum

2024

Serpent Brings Fortune

Entrant

Beijing Enha Cultural and Creative Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

The "Serpent's Fortune" series of clothing includes sweaters, jacket suits, and Tang-style coats, with "joy" and traditional Eastern auspicious culture at its core, integrating modern design techniques and childlike aesthetics. Each piece is distinctive, incorporating the symbolic meanings of wealth, courage, wisdom, and longevity associated with the "snake," showcasing the zodiac aesthetics through various crafts and design details. The sweaters are crafted with a combination of sequin embroidery and imitation hand-stitching to create a three-dimensional image of a lucky snake; the jacket suits showcase the Eastern aesthetic of "complexity with order" through jacquard satin and exquisite embroidery; the Tang-style coats are adorned with velvet applique embroidery, highlighting the fusion of fashion and tradition. All products are made with high-quality fabrics, focusing on detailed design to ensure comfort and eco-friendliness, aiming to open a new chapter in traditional aesthetic education for children.

Credits

Designer
Zeng Kuang
Designer
Meng Dong
More Platinum Winners
Architectural
2024
London Design Awards -  旷野之境 Realm of the wild
深圳万象前海

Entrant

华润置地前海有限公司

Category

Architectural Design - Public Art & Public Art Installation

Product
2024
London Design Awards - A3

Entrant

Andersen EV

Category

Product Design - Product Design / Other__

Interior
2024
London Design Awards - 2023 Hakka Expo Taiwan Pavilion
Taoyuan City Government

Entrant

Taiwan Design Research Institute

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Architectural
2024
London Design Awards - ”McDonald's Three Brothers“ Pop-up Store China
McDonald's

Entrant

牛油果设计 NYGDESIGN

Category

Architectural Design - Pop-Ups & Temporary