London Design Silver

2024

578th Birthday of Hangeul

Entrant

hej

Category

Communication Design - Poster (Series)

Client's Name

Country / Region

South Korea

‘Hangeul’ is a unique Korean alphabet created by King Sejong in 1446. ‘Hangeul Proclamation Day’ is a national holiday designated as October 9 to commemorate the proclamation of Hangeul and to encourage the spread and research of Hangeul. In 2024, We designed a poster to commemorate the 578th Hangeul Proclamation Day.

I designed a poster around the theme of writing, the visual symbol system we use to write down human language.

Hangeul combines 14 consonants and 10 vowels to make 11,172 letters. The shape of Hangeul, which consists of circles, squares, and lines, is an interesting and beautiful letter with a unique shape that appears in geometry.

I reversed the word ‘character’ to resemble a letter, and inserted images that evoke the land, water, people, and sky of Korea.

Credits

hej / Creative Director, Graphic Designer
kim sunghoon
More Silver Winners
Product
2024
London Design Awards - Aquapod Jacana

Entrant

Woodmax Ky Industries Corp

Category

Product Design - Healthcare

Product
2024
London Design Awards - Mother Deer dental mechanics floss
Quan Xia

Entrant

Anhui deer Mother Biotechnology Co., LTD

Category

Product Design - Personal Care

Communication
2024
London Design Awards - Norlys Sustainability Report 2023
Norlys

Entrant

Norlys Agency | ZITE

Category

Communication Design - Corporate Profile

Interior
2024
London Design Awards - Colorful Penthouse

Entrant

WD Design studio

Category

Interior Design - Living Spaces