London Design Silver

2024

578th Birthday of Hangeul

Entrant Company

hej

Category

Communication Design - Poster (Series)

Client's Name

Country / Region

South Korea

‘Hangeul’ is a unique Korean alphabet created by King Sejong in 1446. ‘Hangeul Proclamation Day’ is a national holiday designated as October 9 to commemorate the proclamation of Hangeul and to encourage the spread and research of Hangeul. In 2024, We designed a poster to commemorate the 578th Hangeul Proclamation Day.

I designed a poster around the theme of writing, the visual symbol system we use to write down human language.

Hangeul combines 14 consonants and 10 vowels to make 11,172 letters. The shape of Hangeul, which consists of circles, squares, and lines, is an interesting and beautiful letter with a unique shape that appears in geometry.

I reversed the word ‘character’ to resemble a letter, and inserted images that evoke the land, water, people, and sky of Korea.

Credits

hej / Creative Director, Graphic Designer
kim sunghoon
More Silver Winners
Architectural
2024
London Design Awards - URAWA GARDEN BLDG.
GARDEN GROUP

Entrant Company

Jones Lang LaSalle K.K. + MR STUDIO Co., Ltd. + OBAYASHI CORPORATION

Category

Architectural Design - Office Building

Landscape
2024
London Design Awards - Fox Point Waterfront

Entrant Company

Qi An

Category

Landscape Design - Concept Design

Packaging
2024
London Design Awards - Bamboo Inspired Laundry Product
Sybil Yu

Entrant Company

Sybil Yu

Category

Packaging Design - Sustainable

Interior
2024
London Design Awards - Between the Valley

Entrant Company

Bohan Cheng

Category

Interior Design - Showroom / Exhibit