London Design Silver

2024

578th Birthday of Hangeul

Entrant

hej

Category

Communication Design - Poster (Series)

Client's Name

Country / Region

South Korea

‘Hangeul’ is a unique Korean alphabet created by King Sejong in 1446. ‘Hangeul Proclamation Day’ is a national holiday designated as October 9 to commemorate the proclamation of Hangeul and to encourage the spread and research of Hangeul. In 2024, We designed a poster to commemorate the 578th Hangeul Proclamation Day.

I designed a poster around the theme of writing, the visual symbol system we use to write down human language.

Hangeul combines 14 consonants and 10 vowels to make 11,172 letters. The shape of Hangeul, which consists of circles, squares, and lines, is an interesting and beautiful letter with a unique shape that appears in geometry.

I reversed the word ‘character’ to resemble a letter, and inserted images that evoke the land, water, people, and sky of Korea.

Credits

hej / Creative Director, Graphic Designer
kim sunghoon
More Silver Winners
Product
2024
London Design Awards - Bon Votage

Entrant

Freelance

Category

Product Design - Travel Accessories

Interior
2024
London Design Awards - Tetra Pak Tokyo
Tetra Pak

Entrant

tp bennett

Category

Interior Design - Office 

Communication
2024
London Design Awards - Female Documentary Photography Foundation Brand Identity
The Female Documentary Photography Foundation

Entrant

Liang Huang

Category

Communication Design - Company Branding

Product
2024
London Design Awards - Champion Vision Non-Thermal Break Sliding Door
Fuqing Zhu, Mengsi Zhu, Kaisong Zhu, Shuzhen Zeng, Yuerong Xu, Pufeng Zhou, Xiancheng Kuang

Entrant

Guangdong Phonpa Bespoke-Design Home Group Inc.

Category

Product Design - Windows, Doors