London Design Silver

2024

578th Birthday of Hangeul

Entrant

hej

Category

Communication Design - Poster (Series)

Client's Name

-

Country / Region

South Korea

About The Entry

‘Hangeul’ is a unique Korean alphabet created by King Sejong in 1446. ‘Hangeul Proclamation Day’ is a national holiday designated as October 9 to commemorate the proclamation of Hangeul and to encourage the spread and research of Hangeul. In 2024, We designed a poster to commemorate the 578th Hangeul Proclamation Day.

I designed a poster around the theme of writing, the visual symbol system we use to write down human language.

Hangeul combines 14 consonants and 10 vowels to make 11,172 letters. The shape of Hangeul, which consists of circles, squares, and lines, is an interesting and beautiful letter with a unique shape that appears in geometry.

I reversed the word ‘character’ to resemble a letter, and inserted images that evoke the land, water, people, and sky of Korea.

Featured Media

Credits

hej / Creative Director, Graphic Designer
kim sunghoon
More Silver Winners
Communication
2024
London Design Awards - Markus Lüpertz: Sins, Myths and Other Questions
HEREDIUM

Entrant

hej

Category

Communication Design - Printed Publications

Architectural
2024
London Design Awards - Nanjing Stone City Site Museum Entrance
Nanjing Planning and Natural Resources Bureau, Nanjing City Wall Protection and Management Center

Entrant

PILLS

Category

Architectural Design - Conceptual 

Conceptual
2024
London Design Awards - Amber
Yingdan Wang

Entrant

Xi’an Jiaotong-Liverpool University

Category

Conceptual Design - Ageing

Product
2024
London Design Awards - HERB LIVE
HERB LIVE

Entrant

Shantou Runxinsheng Brand Management Co., Ltd

Category

Product Design - Fashion