GAPDAY

The GAPDAY brand creates a themed music IP that combines trendy music, food parties, theme parks, and camping into a unique festival experience. The inaugural GAPDAY Music Festival was held in Foshan, Guangdong, centered around a winter music festival concept. The main feature was the use of large, whimsical floral sculptures as the IP’s visual identity, creating a warm and natural ambiance. These striking installations not only attracted music lovers from around the world but also facilitated social interactions through check-ins and engagement activities. This immersive experience transformed the beautiful grassland venue into a relaxed, entertaining space, leaving a lasting impression on all who attended.