London Design Platinum

2024

GAPDAY

Entrant Company

Answer Vision Graphic Design Consultants (Beijing) Co.Ltd

Category

Conceptual Design - Exhibition & Events

Client's Name

ROCK FORWARD & Lu Han Studio

Country / Region

China

The GAPDAY brand creates a themed music IP that combines trendy music, food parties, theme parks, and camping into a unique festival experience. The inaugural GAPDAY Music Festival was held in Foshan, Guangdong, centered around a winter music festival concept. The main feature was the use of large, whimsical floral sculptures as the IP’s visual identity, creating a warm and natural ambiance. These striking installations not only attracted music lovers from around the world but also facilitated social interactions through check-ins and engagement activities. This immersive experience transformed the beautiful grassland venue into a relaxed, entertaining space, leaving a lasting impression on all who attended.

Credits

Chief Designer & Creative Director
Hua Xiao
Project Director
Yihuang Lin
Visual Illustrator
He Wang
3D Designer
Zhigong Li
Graphic Designer
Hao Zhang
Graphic Designer
Zhijie Li
Motion Designer
Jiaxuan Ma
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