London Design Gold

2025

Rockid

Entrant Company

Rockid Design Team

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Rockid is a smart, modular home climbing system designed to inspire kids aged 3-10 to stay active while developing problem-solving skills. Featuring a plug-and-unplug modular hold system, it allows endless route customization, ensuring long-term engagement and skill progression. Interactive LED lighting provides real-time feedback, guiding young climbers through challenges and enhancing gameplay. Parents can easily adjust difficulty levels and set routes via the companion app, making climbing both intuitive and educational. With multiple play modes and adaptive challenges, Rockid keeps the experience fresh and exciting. Its vertical, space-saving design integrates seamlessly into modern homes, while the quick-install system ensures a hassle-free setup. The app also tracks progress, fostering motivation and long-term participation. By blending fitness, strategy, and interactive play, Rockid transforms home exercise into an engaging developmental journey, strengthening both motor skills and parent-child connections.

Credits

Designer
Youran Fan
Designer
Qingyue Zhuang
Designer
Jiayi Wei
Designer
Ruiran Liu
Designer
Yixun Bai
Creative Leader
Yixuan He
Creative Leader
Yinuo Wang
Creative Leader
Menghai Xia
Creative Leader
Qijun Nie
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