London Design Gold

2025

Rockid

Entrant Company

Rockid Design Team

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Rockid is a smart, modular home climbing system designed to inspire kids aged 3-10 to stay active while developing problem-solving skills. Featuring a plug-and-unplug modular hold system, it allows endless route customization, ensuring long-term engagement and skill progression. Interactive LED lighting provides real-time feedback, guiding young climbers through challenges and enhancing gameplay. Parents can easily adjust difficulty levels and set routes via the companion app, making climbing both intuitive and educational. With multiple play modes and adaptive challenges, Rockid keeps the experience fresh and exciting. Its vertical, space-saving design integrates seamlessly into modern homes, while the quick-install system ensures a hassle-free setup. The app also tracks progress, fostering motivation and long-term participation. By blending fitness, strategy, and interactive play, Rockid transforms home exercise into an engaging developmental journey, strengthening both motor skills and parent-child connections.

Credits

Designer
Youran Fan
Designer
Qingyue Zhuang
Designer
Jiayi Wei
Designer
Ruiran Liu
Designer
Yixun Bai
Creative Leader
Yixuan He
Creative Leader
Yinuo Wang
Creative Leader
Menghai Xia
Creative Leader
Qijun Nie
More Gold Winners
UX Design
2025
London Design Awards - Magic Cube

Entrant Company

Superplus Studio

Category

User Experience Design (UX) - Art

Communication
2025
London Design Awards - Kool Coffee - Coffee with an edge, crafted for the bold.
Kool Coffee

Entrant Company

Branding by GArden

Category

Communication Design - Company Branding

Interior
2025
London Design Awards - NEXT BOX · Imaginative Realm Pioneer Co-Creation
HOHHOT MIXC

Entrant Company

HOHHOT MIXC & Coolidea Cultural&Creative Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Interior
2025
London Design Awards - Chinese National Geography Nature Center
People’s Government of Motuo County

Entrant Company

Beijing Quanyu Guanjing Scenic Area Management Co., Ltd.

Category

Interior Design - Showroom / Exhibit