London Design Gold

2025

Japan Airlines

Entrant Company

Freelance

Category

Communication Design - Company Branding

Client's Name

Country / Region

United States

Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.

Credits

Graphic designer
Yizhi Zhang
More Gold Winners
Interior
2025
London Design Awards - The Bayview - Harbour Place Residence

Entrant Company

Homeric Design Limited

Category

Interior Design - Residential 

Product
2025
London Design Awards - ExpandoPack

Entrant Company

Takeoff (Guangzhou) Investment Consulting Co., Ltd

Category

Product Design - New Category

UI Design
2025
London Design Awards - Plenitude APP
Plenitude

Entrant Company

M+C Saatchi Europe

Category

User Interface Design (UI) - Service & Utilities

Architectural
2025
London Design Awards - Undying Earth Memorial

Entrant Company

Zhenyu Zeng

Category

Architectural Design - Memorials