2025
Japan Airlines
Entrant
Freelance
Category
Communication Design - Company Branding
Client's Name
-
Country / Region
United States
Gallery
About The Entry
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant
Jianing Liang
Category
Product Design - Wearable Technologies
Entrant
LAIPIC TECHNOLOGY AND CULTURE PTE. LTD. / Shenzhen InnAlO Intelligent Equipment Co.,Ltd
Category
Product Design - Smart Technologies