2025

Japan Airlines

Entrant

Freelance

Category

Communication Design - Company Branding

Client's Name

-

Country / Region

United States

Gallery

London Design Awards Winner - Japan Airlines

About The Entry

Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.

Credits

Graphic designer

Yizhi Zhang

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Communication

2025