2025
Entrant Company
Category
Client's Name
Country / Region
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant Company
Homeric Design Limited
Category
Interior Design - Residential
Entrant Company
Takeoff (Guangzhou) Investment Consulting Co., Ltd
Category
Product Design - New Category
Entrant Company
M+C Saatchi Europe
Category
User Interface Design (UI) - Service & Utilities