2025
Japan Airlines
Entrant
Freelance
Category
Communication Design - Company Branding
Client's Name
-
Country / Region
United States
Gallery
About The Entry
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant
Kechang Electric Co., Ltd.
Category
Product Design - Industrial
Entrant
Jaehyeok Lee, Hyunju Lee
Category
User Experience Design (UX) - Best Use of AI & Machine Learning
Entrant
ARCH-AGE DESIGN
Category
Architectural Design - Mix Use Architectural Designs
Entrant
University of Arts London
Category
Product Design - Wearable Technologies