2025
Japan Airlines
Entrant Company
Freelance
Category
Communication Design - Company Branding
Client's Name
Country / Region
United States
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant Company
SFC Group
Category
Communication Design - Websites
Entrant Company
Yitian Design Group
Category
Interior Design - Hospitality
Entrant Company
Shih Chien University
Category
Product Design - Outdoor & Exercise Equipment
Entrant Company
Parks and Street Lights Office, Public Works Department, Taipei City Government
Category
Communication Design - New Category