2025
Japan Airlines
Entrant Company
Freelance
Category
Communication Design - Company Branding
Client's Name
Country / Region
United States
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant Company
Kewei System Design
Category
Interior Design - Healthcare
Entrant Company
Cultural Affairs Bureau of Hsinchu City
Category
Conceptual Design - Exhibition & Events
Entrant Company
Meng Zhao, Meng Zhang
Category
Interior Design - Cultural
Entrant Company
Kaohsiung City Government
Category
Conceptual Design - Exhibition & Events