2025
Japan Airlines
Entrant
Freelance
Category
Communication Design - Company Branding
Client's Name
Country / Region
United States
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant
HAOStudio
Category
Interior Design - Retails, Shops, Department Stores & Mall
Entrant
Hangzhou Yihe Architectural Design Co., Ltd./ Pan Yixiao, Jin Xingxing / Yang Xuechun / Ye Shibei
Category
Interior Design - Hotels & Resorts
Entrant
Foshan Dongxiong Home Furnishings Co., Ltd.
Category
Product Design - Furniture
