London Design Gold

2025

Japan Airlines

Entrant Company

Freelance

Category

Communication Design - Company Branding

Client's Name

Country / Region

United States

Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.

Credits

Graphic designer
Yizhi Zhang
More Gold Winners
UX Design
2025
London Design Awards - Travel UX that Inspires Exploration
Explora Journeys

Entrant Company

Explora Journeys

Category

User Experience Design (UX) - Travel

Product
2025
London Design Awards - Lattice Window

Entrant Company

Luofan Zhuang

Category

Product Design - Fashion

UX Design
2025
London Design Awards - Lexi

Entrant Company

Ye Tian

Category

User Experience Design (UX) - Education

Interior
2025
London Design Awards - Blooming

Entrant Company

JIXI Design Studio

Category

Interior Design - Commercial