2025
Japan Airlines
Entrant
Freelance
Category
Communication Design - Company Branding
Client's Name
-
Country / Region
United States
Gallery
About The Entry
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant
Shenzhen General Institute Of Architectual Design And Research Co.,Ltd
Category
Architectural Design - Clinic / Hospitals
Entrant
UID CREATE LTD.
Category
Service Design - Events