2025
Japan Airlines
Entrant Company
Freelance
Category
Communication Design - Company Branding
Client's Name
Country / Region
United States
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant Company
Sichuan Nongzhu Architectural And Landscape Design Co., LTD
Category
Landscape Design - New Category
Entrant Company
Shenzhen SEPHONEL Culture Communication Co., Ltd.
Category
Landscape Design - Parks & Open Space Landscape
Entrant Company
Transform Comms
Category
Communication Design - Company Branding
Entrant Company
TRESISMO
Category
Interior Design - Retails, Shops, Department Stores & Mall