London Design Silver

2025

Weaving the Future: A Dialogue Between Wool and Technology

Entrant Company

freelance

Category

Interior Design - Showroom / Exhibit

Client's Name

Cittadellarte - Fondazione Pistoletto

Country / Region

Italy

Located in the heart of Italy’s historic wool industry—Biella—this project transforms an abandoned wool factory into a vibrant exhibition space that celebrates the intersection of tradition and innovation.



The interior exhibition explores the story of wool production and Italian fashion through spatial design and material experimentation. At the core of the design is a 3D-printed wool curtain, a contemporary reinterpretation of traditional wool weaving. This digitally fabricated element serves both as an architectural partition and a symbolic gesture, weaving together past and future.



The curtain divides the space into two zones: the Exhibition Zone, where the cultural and historical narratives of Italian wool are displayed, and the Production Zone, where visitors witness the process of wool-making in real time. The curtain itself is double-sided, with two distinct color palettes to reinforce the duality of past and present, craft and technology, memory and innovation.



This project aims to reawaken the cultural heritage embedded in Biella’s industrial landscape by using design as a medium to preserve, interpret, and reimagine the “Made in Italy” legacy. Through the poetic union of material, machine, and memory, it offers a new lens on how fashion spaces can evolve—rooted in place, yet open to future possibilities.

Credits

Junfu Cui
zhongyuan Liu
Zhongyuan Liu
More Silver Winners
Product
2025
London Design Awards - AURASPIN WEIGHT PLATES
Zhe Xu

Entrant Company

株式会社RITFIT JAPAN

Category

Product Design - Sports Equipments

Architectural
2025
London Design Awards - Parts to Whole

Entrant Company

Ling Sha

Category

Architectural Design - Low Cost Housing

Interior
2025
London Design Awards - Aurora

Entrant Company

Summermori/ Hugo, REX

Category

Interior Design - Home Stay / Airbnb

Product
2025
London Design Awards - Wish Sideboard

Entrant Company

Nantong Erji Home Furnishing Co., Ltd.

Category

Product Design - Furniture