London Design Gold

2025

Bricks&Tiles Ballade

Entrant Company

Guangdong Dongpeng Holding Co., Ltd.

Category

Product Design - Textiles / Floor Coverings

Client's Name

Country / Region

China

Bricks and tiles stretch across the north and south of the land. Although the craftsmanship bears some resemblances, it displays subtle distinctions, for it is infused with the unique humanistic touches bestowed by those inhabiting diverse regions. Just as the local environment fosters the production of particular bricks and tiles, these very bricks and tiles contribute to shaping the local landscape. The tales of bricks and tiles belong to the folks. We have witnessed the enchanting beauty of conflict that emanates from simplicity. By employing the techniques of contrast and amplification, which are commonly used in romantic literature, we "narrate" the stories of bricks and tiles.

In the form of ballad - like chapters, the product intertwines four inspiring themes. It tells, one by one, the story of the birth of bricks and tiles, their laying and decorative processes, and the transformation imposed on them by the passage of time. We name it "Brick & Tile Ballade", a poetic ode to these unassuming yet remarkable building materials.

Credits

Lead Designers
Gong Ying
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