2025
HEY FISH!
Entrant
Dear Deer Studio LLC
Category
User Experience Design (UX) - Experimental / Innovative
Client's Name
Happy Tuna
Country / Region
United States
Hey Fish! – A Fun & Interactive Dining Experience
Hey Fish! is an exciting in-store interactive experience at Happy Tuna’s NYC flagship, designed to make dining more engaging. This gamified reward program allows customers to create their own digital fish, launch it onto the restaurant’s large LCD wall display, and participate in fun activities such as lottery for coupon, fish decoration and other rewards.
Credits
Entrant
Personal Project
Category
Architectural Design - Infrastructure
Entrant
DYNO Design Team
Category
User Experience Design (UX) - Best User Interface / Experience
Entrant
Hangzhou PSL Brand Management Co., Ltd.
Category
Product Design - Baby, Kids & Children Products