2025
HEY FISH!
Entrant
Dear Deer Studio LLC
Category
User Experience Design (UX) - Experimental / Innovative
Client's Name
Happy Tuna
Country / Region
United States
Hey Fish! – A Fun & Interactive Dining Experience
Hey Fish! is an exciting in-store interactive experience at Happy Tuna’s NYC flagship, designed to make dining more engaging. This gamified reward program allows customers to create their own digital fish, launch it onto the restaurant’s large LCD wall display, and participate in fun activities such as lottery for coupon, fish decoration and other rewards.
Credits
Software & Media Production
Dear Deer Studio LLC
Creative Director
Yu-Ting Feng
Technical Project Manager / JIC Media
Harry Chen
Media Producer
Yu-Ting Feng, Yi-Chen Lin
Art Director
Min Liu, Baldur Helgason
UX Content Writer
Yi-Chen Lin
Motion Designer
Baldur Helgason, Zueia Lu
UX / UI Designer
Baldur Helgason
UX Content Consultant
Debra Everett-Lane
Operation Manager
David Yang
Software Production
Fugu Fish Creations
Store Design Project Manager
HK Han
Store Design
Ania Wagner
System Design
Aaron Parsekian
Structure Designer
Kuo-Chieh Wang
More Silver Winners
UX Design
2025
N/A
Entrant
Shanghai X-EDGE Sports & Culture Group Co., Ltd
Category
User Experience Design (UX) - Entertainment
