2025
HEY FISH!
Entrant
Dear Deer Studio LLC
Category
User Experience Design (UX) - Experimental / Innovative
Client's Name
Happy Tuna
Country / Region
United States
Hey Fish! – A Fun & Interactive Dining Experience
Hey Fish! is an exciting in-store interactive experience at Happy Tuna’s NYC flagship, designed to make dining more engaging. This gamified reward program allows customers to create their own digital fish, launch it onto the restaurant’s large LCD wall display, and participate in fun activities such as lottery for coupon, fish decoration and other rewards.
Credits
Entrant
University of Pennsylvania
Category
Architectural Design - Public Art & Public Art Installation
Entrant
Lingyi Meng
Category
Conceptual Design - Artificial Intelligence (AI)
Entrant
Shanghai Jadekylin Cultural Technology Development Co., Ltd.
Category
Packaging Design - Limited Edition
Entrant
Rob Mills Architecture & Interiors
Category
Architectural Design - Residential