2025

HEY FISH!

Entrant

Dear Deer Studio LLC

Category

User Experience Design (UX) - Experimental / Innovative

Client's Name

Happy Tuna

Country / Region

United States

Gallery

About The Entry

Hey Fish! – A Fun & Interactive Dining Experience

Hey Fish! is an exciting in-store interactive experience at Happy Tuna’s NYC flagship, designed to make dining more engaging. This gamified reward program allows customers to create their own digital fish, launch it onto the restaurant’s large LCD wall display, and participate in fun activities such as lottery for coupon, fish decoration and other rewards.

Credits

Software & Media Production

Dear Deer Studio LLC

Creative Director

Yu-Ting Feng

Technical Project Manager / JIC Media

Harry Chen

Media Producer

Yu-Ting Feng, Yi-Chen Lin

Art Director

Min Liu, Baldur Helgason

UX Content Writer