London Design Gold

2025

Besty.ai

Entrant

Weiting Gao, Mingcheng Guo

Category

User Experience Design (UX) - Best Use of AI & Machine Learning

Client's Name

Country / Region

United States

Besty.ai is a mobile app designed for adolescents, particularly adolescent girls, offering accessible puberty and sex education, companionship, and mental health support throughout their growth process.



Through a virtual persona, teens are encouraged to openly share their worries and ask questions about puberty, sexuality, menstruation, and more. It fosters a safe space for discussions on sensitive topics and common teenage concerns, such as body dissatisfaction, period stigma, sexual activities, and bullying.



By training the AI model on a massive dataset of authorized knowledge and case studies on sex education and common teen issues, the AI friend can provide users with proper answers to their questions in these areas and assist them in navigating challenging situations. It will prompt human interventions or provide external resources if deemed necessary.



As a companion in the critical process of shaping the self, Besty.ai also guides teenagers to embrace their uniqueness and prepare themselves for physical and mental growth through interactive exercises, affirmations, and personalized content. It encourages them to approach their journey into adulthood with confidence and pride.

Credits

UX Designer
Weiting Gao
UX Designer
Mingcheng Guo
UX Designer
Yingjie Li
More Gold Winners
Product
2025
London Design Awards - BACH Series

Entrant

TUTTI

Category

Product Design - Storage System

Interior
2025
London Design Awards - AURA RHYTHMS

Entrant

Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd.

Category

Interior Design - Hospitality

Product
2025
London Design Awards - MouTai Year of the Snake gift box
MouTai

Entrant

Shandong Gebeitang Culture Co., Ltd.

Category

Product Design - New Category

Communication
2025
London Design Awards - CRUSH HUB

Entrant

Niice Design

Category

Communication Design - Company Branding