2025
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The packaging design draws from Chinese cultural heritage, brought to life through thoughtful and meaningful details. Inspired by the "Dragon", a powerful symbol of strength, dignity, and imperial legacy. The design transforms a traditional cookie into a representation of cultural pride and timeless tradition.
By weaving heritage into elegant visual storytelling, the packaging not only looks beautiful but also adds a sense of value and purpose. It becomes more than just a box of cookies, it’s a premium gift that speaks of culture, and care. Perfect for anyone looking to give something meaningful and memorable.
Credits
Entrant
Aijia (Shanghai) Cultural Communication Co., Ltd.
Category
Communication Design - Company Branding
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Yi Zhan Interior Design Ltd.
Category
Interior Design - Living Spaces