2025
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The packaging design draws from Chinese cultural heritage, brought to life through thoughtful and meaningful details. Inspired by the "Dragon", a powerful symbol of strength, dignity, and imperial legacy. The design transforms a traditional cookie into a representation of cultural pride and timeless tradition.
By weaving heritage into elegant visual storytelling, the packaging not only looks beautiful but also adds a sense of value and purpose. It becomes more than just a box of cookies, it’s a premium gift that speaks of culture, and care. Perfect for anyone looking to give something meaningful and memorable.
Credits
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Shenzhen Reegis Technology Co.,Ltd
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Product Design - Skincare
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LIAO HAI DENG
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Product Design - Accessories
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University of the Arts London
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Conceptual Design - Cultural
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Jiangsu Huani Cultural Creative Group Co., Ltd.
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Packaging Design - Food&Play