2025
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Spring Playlist is a seasonal campaign created for Shinsegae shopping malls across Korea. Celebrating the spirit of renewal, the design blends delicate flower illustrations with Shinsegae’s iconic S-check pattern. This visual identity brought a sense of joy and gentle energy to 13 department stores nationwide. Inspired by spring’s soft colors and fresh atmosphere, the campaign invited shoppers to ease into the new season with warmth and optimism.
Credits
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PREMIER JADE DESIGN
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Interior Design - Commercial
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STAR GROUP INNO SCIENCE & TECHNOLOGY CO., LTD.
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Interior Design - Science and Technology Museum Space
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Hangzhou Gescape Design Co.,Ltd
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Landscape Design - Residential Landscape
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Hangzhou OuHuang Technology Co., Ltd.
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Product Design - Bathroom Fittings / Appliances