2025

SPRING PLAYLIST

Entrant

Dany Vo

Category

Communication Design - Campaigns / Advertising

Client's Name

SHINSEGAE

Country / Region

South Korea

Gallery

London Design Awards Winner - SPRING PLAYLIST

About The Entry

Spring Playlist is a seasonal campaign created for Shinsegae shopping malls across Korea. Celebrating the spirit of renewal, the design blends delicate flower illustrations with Shinsegae’s iconic S-check pattern. This visual identity brought a sense of joy and gentle energy to 13 department stores nationwide. Inspired by spring’s soft colors and fresh atmosphere, the campaign invited shoppers to ease into the new season with warmth and optimism.