2025
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Client's Name
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Spring Playlist is a seasonal campaign created for Shinsegae shopping malls across Korea. Celebrating the spirit of renewal, the design blends delicate flower illustrations with Shinsegae’s iconic S-check pattern. This visual identity brought a sense of joy and gentle energy to 13 department stores nationwide. Inspired by spring’s soft colors and fresh atmosphere, the campaign invited shoppers to ease into the new season with warmth and optimism.
Credits
Entrant Company
INÈS Design (Suzhou) Co., Ltd.
Category
Interior Design - Service Centers
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Qingdao RIM Urban Renewal Investment Operation Co., Ltd
Category
Architectural Design - Mix Use Architectural Designs
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Shenzhen Das Design Co., Ltd.
Category
Interior Design - Residential
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Yuan Zhuang
Category
Architectural Design - Public Art & Public Art Installation