London Design Gold

2025

The Modern Exhibition Hall Space Design of DouDou Fireworks

Entrant Company

Yang Weiling

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

Nestled in the vibrant core of Liuyang City — globally renowned as the "Hometown of Fireworks" — the DouDou Fireworks exhibition hall is a contemporary spatial interpretation of tradition, culture, and innovation. Designed as a dynamic visual narrative, the space captures the essence of the iconic "Nine Bends of the Liuyang River," transforming its fluidity and rhythm into an immersive architectural experience.



The design embraces a sculptural, free-flowing geometry that defines the interior’s spatial sequence. Curvilinear walls and undulating forms guide visitors through a layered journey, where each zone unfolds like a chapter in a story — celebrating not only the product, but also the artistry and craftsmanship behind fireworks.



A minimalist white palette serves as the canvas, allowing the brand’s signature orange to stand out as a symbol of energy and passion. This is further enriched by vivid, high-saturation decorative elements that echo the brilliance and diversity of fireworks — creating a harmonious interplay between structure and spectacle.



The spatial planning integrates a flexible and open circulation system, with strategically placed display nodes that enhance storytelling and product engagement. Through this carefully orchestrated layout, the design emphasizes the brand’s core values: innovation, technology, openness, and vitality, positioning it at the intersection of tradition and modernity.



Ultimately, the DouDou Fireworks exhibition hall transcends the conventional function of a showroom. It is a celebration of cultural heritage reimagined through contemporary design, a tribute to the explosive beauty of fireworks — frozen in space, and brought to life through experience.

Credits

Yang Weiling
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