2025
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Nestled in the vibrant core of Liuyang City — globally renowned as the "Hometown of Fireworks" — the DouDou Fireworks exhibition hall is a contemporary spatial interpretation of tradition, culture, and innovation. Designed as a dynamic visual narrative, the space captures the essence of the iconic "Nine Bends of the Liuyang River," transforming its fluidity and rhythm into an immersive architectural experience.
The design embraces a sculptural, free-flowing geometry that defines the interior’s spatial sequence. Curvilinear walls and undulating forms guide visitors through a layered journey, where each zone unfolds like a chapter in a story — celebrating not only the product, but also the artistry and craftsmanship behind fireworks.
A minimalist white palette serves as the canvas, allowing the brand’s signature orange to stand out as a symbol of energy and passion. This is further enriched by vivid, high-saturation decorative elements that echo the brilliance and diversity of fireworks — creating a harmonious interplay between structure and spectacle.
The spatial planning integrates a flexible and open circulation system, with strategically placed display nodes that enhance storytelling and product engagement. Through this carefully orchestrated layout, the design emphasizes the brand’s core values: innovation, technology, openness, and vitality, positioning it at the intersection of tradition and modernity.
Ultimately, the DouDou Fireworks exhibition hall transcends the conventional function of a showroom. It is a celebration of cultural heritage reimagined through contemporary design, a tribute to the explosive beauty of fireworks — frozen in space, and brought to life through experience.
Credits
Entrant Company
JAMES TU INTERIORS
Category
Interior Design - Hospitality
Entrant Company
Shantou Minghui Building Decoration Engineering Co., Ltd.
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Interior Design - Home Décor
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Beijing Jingye Engineering Design Co., Ltd
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Interior Design - Exhibits, Pavilions & Exhibitions
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Avanade UKS
Category
User Interface Design (UI) - Best Use of Data Visualization