London Design Gold

2025

BOCH Craftsmanship Exhibition Poster

Entrant Company

CHEN YU MIN DESIGN

Category

Communication Design - Poster (Series)

Client's Name

Bureau of Cultural Heritage Ministry of Culture

Country / Region

Taiwan

“BOCH" for art graduates, which is the abbreviation of Bureau of Cultural Heritageand delivers  the new meaning of “Be Our Cultural Heritage”, with the intention of attracting more visitors to appreciate traditional art. The art graduates will continue the task of heritage preservation, hold regular exhibitions of important traditional crafts and performing arts, share handicraft experiences, and organize salons and lectures, to make it a regular venue for interactions and exchanges with the public.Presenting traditional craftsmanship through a fresh conceptual lens, the radiating composition and vibrant hues convey the artisan's relentless pursuit of innovation.Using “the artisan's creative traces” as the creative entry point, transforming “traces” into intricate geometric elements, combined with a Five Elements color strategy (Metal, Wood, Water, Fire, Earth). The Five Elements also encompass all developmental aspects of craftsmanship. Colors corresponding to the Five Elements imagery (Metal, Wood, Water, Fire, Earth) are sequentially integrated into the composition to create a vibrant, fashionable aesthetic. Employing a concentric, radiating circular layout, the design conveys the image of brilliant sparks ignited by the collision of artists from diverse fields.

Credits

Creative Director
ZHAI,ZHI-PING
Creative Director
LIN,YU-JING
Designer
TAI,YI-PING
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