2025
Equinox Freestyle User Interface
Entrant
The Coca-Cola Company
Category
User Interface Design (UI) - User Experience
Client's Name
Country / Region
United States
The new UI for Coca-Cola Freestyle dispensers, Equinox, reimagines beverage dispensing for a global audience, blending iconic brand magic with intuitive simplicity. Purpose-built for flexibility, Equinox leverages adaptable layouts and engaging animations, to cater to diverse users across regions and platforms. It empowers discovery, immerses with modern aesthetics, and brings limited edition beverages to the forefront, making every pour fast, fun, and memorable for all.
Credits
Entrant
Gumbel Demand Acceleration
Category
User Experience Design (UX) - Work & Productivity
Entrant
Yifei Wang
Category
User Experience Design (UX) - Best Connected Products & Wearables
Entrant
Bingyi Liu
Category
User Experience Design (UX) - Family & Kids