2025
Equinox Freestyle User Interface
Entrant Company
The Coca-Cola Company
Category
User Interface Design (UI) - User Experience
Client's Name
Country / Region
United States
The new UI for Coca-Cola Freestyle dispensers, Equinox, reimagines beverage dispensing for a global audience, blending iconic brand magic with intuitive simplicity. Purpose-built for flexibility, Equinox leverages adaptable layouts and engaging animations, to cater to diverse users across regions and platforms. It empowers discovery, immerses with modern aesthetics, and brings limited edition beverages to the forefront, making every pour fast, fun, and memorable for all.
Credits
The Coca-Cola Company
Kiely Gaertner
forpeople
Nathan Matthews
forpeople
Archie Colvin
forpeople
Jack Merrell
forpeople
Emre Sar
forpeople
Jeremie Kursner
forpeople
Alexander Robertson
forpeople
Elena Gibelli
forpeople
Camilla Gesua
More Silver Winners
Conceptual
2025
Entrant Company
Taiwan Hakka Culture Development Center, Hakka Affairs Council
Category
Conceptual Design - Exhibition & Events
