2025

Equinox Freestyle User Interface

Entrant Company

The Coca-Cola Company

Category

User Interface Design (UI) - Best User Interface

Client's Name

Country / Region

United States

The new UI for Coca-Cola Freestyle dispensers, Equinox, reimagines beverage dispensing for a global audience, blending iconic brand magic with intuitive simplicity. Purpose-built for flexibility, Equinox leverages adaptable layouts and engaging animations, to cater to diverse users across regions and platforms. It empowers discovery, immerses with modern aesthetics, and brings limited edition beverages to the forefront, making every pour fast, fun, and memorable for all.