London Design Gold

2025

Equinox Freestyle User Interface

Entrant Company

The Coca-Cola Company

Category

User Interface Design (UI) - Best User Interface

Client's Name

Country / Region

United States

The new UI for Coca-Cola Freestyle dispensers, Equinox, reimagines beverage dispensing for a global audience, blending iconic brand magic with intuitive simplicity. Purpose-built for flexibility, Equinox leverages adaptable layouts and engaging animations, to cater to diverse users across regions and platforms. It empowers discovery, immerses with modern aesthetics, and brings limited edition beverages to the forefront, making every pour fast, fun, and memorable for all.

Credits

The Coca-Cola Company
Kiely Gaertner
forpeople
Nathan Matthews
forpeople
Archie Colvin
forpeople
Jack Merrell
forpeople
Emre Sar
forpeople
Jeremie Kursner
forpeople
Alexander Robertson
forpeople
Elena Gibelli
forpeople
Camilla Gesua
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