London Design Silver

2025

1984 (Title Sequence)

Entrant Company

Yizhou Zhou & Autumn Li

Category

User Interface Design (UI) - Best Use of Animation / Motion Graphics

Client's Name

Country / Region

United States

1984 Title Sequence

Created by Yizhou Zhou & Autumn Li

This conceptual title sequence is a visual interpretation of George Orwell’s 1984, designed to evoke the novel’s core themes of surveillance, censorship, and psychological control. The piece uses stark visuals, restrained motion, and a muted color palette to reflect the bleak and oppressive tone of the original story.



The sequence opens with a quiet but disconcerting scene: a woman drinks her morning coffee, unaware that she’s being monitored by a figure behind a glowing screen. From there, we move through a series of surreal, symbolic moments—documents being “corrected,” slogans echoing Party doctrine, and repeated imagery of watching eyes. These elements were carefully chosen to mirror the systemic rewriting of history and the loss of personal agency within the world of 1984.



A recurring visual motif throughout the sequence is the presence of eyes—embedded subtly into clocks, mirrors, and interfaces—to reinforce the constant state of being watched. The sequence concludes with a chessboard, referencing a quiet but powerful moment in the novel's final chapter, where themes of submission and psychological defeat come full circle.



Rather than summarizing the plot, our aim was to build a mood-driven interpretation that conveys the emotional atmosphere of Orwell’s dystopia. Typography, motion, and imagery are used to immerse the viewer in a world where truth is unstable and resistance is futile—even before the story begins.

https://oliverzhou.myportfolio.com/1984
https://www.autumn-lee.com/work/1984-title

Credits

Yizhou Zhou & Autumn Li
More Silver Winners
Product
2025
London Design Awards - Star Boat Children's Pillow
Xilinmen Furniture Co., Ltd

Entrant Company

Xilinmen Furniture Co., Ltd

Category

Product Design - Baby, Kids & Children Products

Interior
2025
London Design Awards - Santander Work Lab Terrace
Santander

Entrant Company

CF taller de arquitectura

Category

Interior Design - Sports / Entertainment

Product
2025
London Design Awards - Elba Concept Bowling Collection
Elephant Bag Company SAS

Entrant Company

Elephant Bag Company SAS

Category

Product Design - Travel Accessories

UI Design
2025
London Design Awards - Heritage Connect for Kids

Entrant Company

LUXI CHEN

Category

User Interface Design (UI) - Cultural