London Design Silver

2025

X116 Hair Dryer Series

Entrant Company

Shen Zhen Black White Grey Communication Technology Co., Ltd.

Category

Product Design - Personal Care

Client's Name

Country / Region

China

The X116 Series transcends the conventional hair dryer. We observed modern users’ need for speed, hair health, and aesthetic refinement, and sought to resolve the traditional paradox: damaging heat versus overly complex functionality. By integrating advanced aerodynamics, intelligent thermal control, and intuitive interaction, the X116 achieves a perfect equilibrium of performance and form. It is not only a rapid drying tool but also an intelligent partner that protects hair and elevates personal style, transforming every blow-dry into a precise, pleasurable experience.

The X116 Series embraces “T-shaped Architectural Aesthetics,” vertically separating motor and air duct to form a visually stable center. The hollow air duct optimizes airflow while projecting a sense of lightness. The “Expressive Halo” at the air outlet—full-color TFT ring on Future, multi-color LED rings on other models—translates data into intuitive visual language. It embodies both functional clarity and emotional resonance, merging technology and emotion seamlessly.

The top-heavy flaw of traditional dryers is eliminated by relocating the high-speed brushless motor to the handle, lowering the center of gravity to the grip—creating an Ergonomic Equilibrium. Extensive human-hand testing optimized diameter, length, and coating for secure, comfortable grip. Controls align with the thumb’s natural arc, enabling true one-handed operation. Users switch modes seamlessly without interrupting styling.

The X116 Series establishes its unique identity through a systematic, forward-looking approach:

Cohesive Design System: Future, Mini, Flow, and Rose share a unified design DNA, tailored for tech enthusiasts, travelers, and fashion-conscious users—demonstrating remarkable scalability.

Scalable Interaction Model: Future’s full-color immersive display and app integration; Mini and Rose’s compact digital screens; Flow’s minimalist LED halo.

Seamless Fusion of Technology and Aesthetics: High-performance motor and NTC sensor integrated into minimalist architectural form, halo interface transforms technology into a tactile, aesthetic experience.

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