London Design Gold

2025

CSCEC Chenlu Cloud Rise

Entrant Company

SHI HE HUI ZI, FU YU MENG

Category

Interior Design - Residential 

Client's Name

Country / Region

China

In an era marked by widespread consumption downgrading, CSCEC Chenlu Cloud Rise investigates how contemporary residential design can uphold aesthetic quality, emotional warmth, and daily practicality through intelligent material substitution and spatial refinement. Rather than relying on rare or environmentally burdensome natural resources, the project employs innovative, sustainable materials that reinterpret the visual richness once exclusive to luxury finishes. Translucent composite panels recreate the depth, refraction, and layered texture of natural stone, while sintered slabs with precision transfer-film technology offer the veining and tonal elegance of marble. These choices significantly reduce environmental impact and cost, yet provide comparable visual authenticity, durability, and tactile comfort.



Addressing the growing prevalence of multigenerational living, the project adopts a design language rooted in “balanced aesthetics”—a contemporary reinterpretation of moderation that harmonizes varying age groups, lifestyle habits, and cultural expectations. Each family member is provided a clearly defined private zone, while generous communal spaces support work, reading, gatherings, relaxation, and entertainment. By removing unnecessary partitions between key functional areas, the spatial flow becomes open and breathable, enhancing daylight, sightlines, and a shared sense of belonging. This openness ensures that returning home—whether from school, work, or daily errands—naturally transitions into a holistic living experience that is calm, connected, and restorative.



Guided by the principle of “moderate simplicity,” the design demonstrates how understated materials can still express individuality and refined craft. Clean, disciplined lines replace ornate curves, reinforcing a structural clarity suited to modern living while remaining inclusive enough to meet the aesthetic expectations of three generations. Thoughtful material layering, gentle lighting, and neutral palettes cultivate a timeless environment that accommodates evolving family dynamics and future lifestyle shifts.



CSCEC Chenlu Cloud Rise ultimately reimagines what contemporary homes can achieve under economic and environmental constraints. It offers a model of accessible yet elevated living—where sustainable materials, intelligent planning, and human-centered aesthetics converge to create a warm, resilient, and future-ready residential environment.

Credits

SHI HE HUI ZI
FU YU MENG
More Gold Winners
Product
2025
London Design Awards - BENBOO

Entrant Company

Studio RYTE

Category

Product Design - Lighting

Product
2025
London Design Awards - InnAIO AI Translator

Entrant Company

LAIPIC TECHNOLOGY AND CULTURE PTE. LTD. / Shenzhen InnAlO Intelligent Equipment Co.,Ltd

Category

Product Design - Smart Technologies

Communication
2025
London Design Awards - Free Bear & Fruit Adventure Team Brand Animation
Chuan Lian Enterprise Co., Ltd.

Entrant Company

FREES DESIGN

Category

Communication Design - Brand Animation Series

Interior
2025
London Design Awards - Serene Radiance

Entrant Company

CIAO CASA Interior Design

Category

Interior Design - Residential