London Design Gold

2025

Go Skate Day

Entrant Company

Gwen Geng

Category

Communication Design - Campaigns / Advertising

Client's Name

Country / Region

United States

Go Skate Day is a rebranding project for the national festival “Go Skateboarding Day,” an annual event that unites skateboarders of all levels to ride together and spark energy for the sport worldwide. Initially a niche and marginalized subculture, skateboarding has now entered the mainstream spotlight. This rebrand aims to promote skateboarding, raise awareness, and celebrate its vibrant, boundary-pushing culture. Drawing inspiration from the distinctive shapes of skatepark obstacles—ramps, rails, and bowls—for designing a custom typeface, and infusing the rebellious energy of street culture through a bold color palette, the new design system embraces a dynamic, free-spirited aesthetic. It captures skateboarding’s inventive and fearless spirit, reflecting the sport’s ever-evolving creativity.

Credits

Designer
Gwen Geng
Creative Director
Gwen Geng
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