London Design Gold

2025

JIN MAO PU YI FENG YI

Entrant

Matrix Design

Category

Interior Design - Showroom / Exhibit

Client's Name

Beijing Ximao Real Estate Development Co., Ltd

Country / Region

China

Located in the heart of Beijing, this project embraces the stylistic vision of "classic capital charm, oriental elegance, and international sophistication." It blends Eastern cultural grace with the essence of modern luxury, defining its core design theme as "Refined Elegance · Natural Artistry."

The space emphasizes understated luxury and refined elegance, utilizing high-quality materials, exquisite craftsmanship, and soft color tones to create a premium living environment that harmonizes modern lifestyle needs with artistic sensibilities. The design fosters a sense of ceremony, layered spatial experiences, and emotional depth, ensuring residents feel both the warmth of home and the beauty of art in a simple yet sophisticated setting.

This project adopts a modern, refined luxury style, using minimalist design paired with material elements that carry an Eastern charm. The key design principles are:

Clean lines and sharp edges, minimizing complex decorations to enhance sophistication.

Symmetrical layouts, the art of negative space, ink-wash elements, and natural wood textures infuse the space with the poetic essence of Eastern culture.

Premium materials such as marble, metal, leather, and velvet, creating a luxurious yet understated ambiance.

The project development balances innovation with tradition, striving to maintain harmony between function and symbolism, preservation and progress. Designers employ innovative technologies and management to achieve this delicate balance.

Environmentally conscious materials are selected, while natural light and ventilation are incorporated to enhance the indoor environment. Energy-efficient systems contribute to a healthy, low-carbon living space.

Credits

Photographer
Shixiang Wanhe
More Gold Winners
Interior
2025
London Design Awards - 雪域七宝商业空间设计

Entrant

山木设计

Category

Interior Design - Commercial 

Communication
2025
London Design Awards - Oladance Promotional Video
Ola Friend

Entrant

Sparker Design Pte Ltd

Category

Communication Design - Film / Video

Interior
2025
London Design Awards - TSK x Medical Protection Society (MPS)
Medical Protection Society (MPS)

Entrant

TSK Group

Category

Interior Design - Office 

Communication
2025
London Design Awards - X Games

Entrant

Gwen Geng

Category

Communication Design - Campaigns / Advertising