London Design Gold

2026

Age-Customized Packaging Design for Pet Probiotics

Entrant

Hangzhou Wangchong E-commerce Technology Co., Ltd.

Category

Product Design - Pet

Client's Name

Hangzhou Wangchong E-commerce Technology Co., Ltd.

Country / Region

China

Pet owners struggle to choose probiotics amid confusing strains and age recommendations, leading to low shelf identification efficiency.

This packaging system adopts a dual-coding logic of species and life stage. It covers cats (soft pink) and dogs (fresh blue) across junior, adult, and senior stages, with six anthropomorphic IP patterns. This achieves three-second consumer recognition.

The design applies structural innovation: each dose is sealed in a mini can for single-use hygiene and portability. Ten mini cans nest inside an ice-cream-bucket outer box, transforming daily supplementation into an unboxing ritual that invites social sharing.

The solution uses fully recyclable PP material, meeting international low-carbon standards. It balances commercial display, practical function, emotional aesthetics, and environmental responsibility—upgrading pet health packaging from container to caring companion.

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