Age-Customized Packaging Design for Pet Probiotics

About The Entry

Pet owners struggle to choose probiotics amid confusing strains and age recommendations, leading to low shelf identification efficiency.

This packaging system adopts a dual-coding logic of species and life stage. It covers cats (soft pink) and dogs (fresh blue) across junior, adult, and senior stages, with six anthropomorphic IP patterns. This achieves three-second consumer recognition.

The design applies structural innovation: each dose is sealed in a mini can for single-use hygiene and portability. Ten mini cans nest inside an ice-cream-bucket outer box, transforming daily supplementation into an unboxing ritual that invites social sharing.

The solution uses fully recyclable PP material, meeting international low-carbon standards. It balances commercial display, practical function, emotional aesthetics, and environmental responsibility—upgrading pet health packaging from container to caring companion.