BAIDU QINGGE Marketing Platform

In the total output value of China's national economy, the agricultural economy plays a crucial role. However, as the cornerstone of economic development, rural small and micro-business operators often face various operational challenges. Addressing the three major difficulties faced by rural small and micro enterprises—insight into business opportunities, advertising creation, and challenges in advertising placement—we have meticulously developed and established the Baidu QINGGE Marketing Platform. This platform offers enterprise users one-stop four major marketing services: opportunity insight, advertising creation, simple placement, and performance monitoring.

QINGGE is not just an marketing platform, but also a bridge connecting business opportunities, a vast blue ocean for market expansion. 'Qingge(a light boat) approaches, leisurely arriving on the lake.' is a very picturesque sentence. By the tranquil lakeside, a nimble boat welcomes guests, creating a scene of roaming together on the lake. This is the vision that our Baidu QINGGE marketing platform aspires to. Drawing inspiration from traditional Chinese poetry and culture, we take 'Qingge' as our design concept, crafting the platform into a light and agile boat, sincerely inviting rural small and micro business owners to join hands and navigate freely in the business world.

Through multi-round conversations, QINGGE assists users in conducting in-depth product analysis, accurately capturing its selling points and key keyword search trends.

QINGGE integrates the AIGC Creative Inspiration Engine with advanced AI technology to accurately interpret clients' marketing natural language. It seamlessly delivers AI-generated creative inspirations that perfectly align with client needs.

Through flexible and natural language, QINGGE provides users with quick commands, prompt replies, topic guidance, and auxiliary input to guide them in expressing themselves more accurately, which reduces the threshold for prompt input. In the marketing task flow, we offer recommendation cards, data cards, information cards, optimization cards, etc., to guide customers in adopting the information presented. This liberates users from traditional cumbersome form filling, hierarchy, and module constraints, enabling more free-flowing communication and smoother expression.

We dynamically adjust advertising strategies in real-time, continuously optimizes campaign performance to ensure that users achieve the best results in their marketing activities.