2023
Fu Ning Detong yellow rice wine packaging
Entrant
Joint R&D Center of SKZP & BIGC
Category
Packaging Design - Packaging Design / Other__
Client's Name
Country / Region
China
This is a rice wine package that breaks from basic forms such as jar, pot, and bottle by employing a different visual language to illustrate the connotations of wine, people, and rituals. The bottle is in the shape of a grain of rice, full of roundness and delicacy, and it shows an ancient person who is saluting if it is equipped with a bottle cap. This packaging is representative of oriental etiquette, as well as the connotation of oriental aesthetics and oriental wine culture.
Credits
Beijing institute of graphic communication
Liao Dazhi
Beijing institute of graphic communication
Wang Jingyuan
Beijing institute of graphic communication
Sun Jiayang
Beijing institute of graphic communication
Chi Yansong
Beijing institute of graphic communication
Chen Wanfeng
Beijing institute of graphic communication
Zhu Ziyan
Beijing institute of graphic communication
Ding Nan
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