London Design Silver

2023

361°Kids x Jump Rope China National Team

Entrant Company

Shanghai Kuyekuye Technology Co., Ltd

Category

Communication Design - Poster (Single)

Client's Name

361°kids

Country / Region

China

361°kids is a long-term strategic partner of the China Jump Rope National Team. The poster is for the national team go to the world competition and lunch the new products.



The sport of Jump Rope has just emerged around the world and but still very niche. The competitions include speed, freestyle, individual and group.



Jump Rope has high requirements on overall coordination, endurance, explosive power, and teamwork. Hoping through this poster, more and more people know, understand and participate in this sport.



The poster needs to express the competitiveness and professionalism and subvert people’s understanding of this sport. It is very difficult to capture the moment of jumping in the air, and present the products and the athlete's spirit.

Credits

Xusong WANG
LinJiang JIANG
Zheng GONG
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