London Design Gold

2024

HANJIANG Go Tea Set

Entrant Company

Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Client's Name

China Kweichow Moutai CULTURE AND TOURISM Co., LTD

Country / Region

China

Indulging in premium liquor, relishing a cup of tea, and playing Go games have always been more than mere pastimes popular among Chinese literati; they also foster an inviting ambience for intellectual discourse. Based on this cultural refinement, this tea set draws inspiration from the Go game, which is designed to go with HANJIANG Class Moutai Flavored Liquor as an exquisite gift. It blends the quintessential Chinese traditions of tea, liquor, and Go, aiming to highlight profound Chinese culture and reflect the brand's commitment to honoring and inheriting tradition.

This design cleverly transforms the tea tray into a Go board, with spaces for black stones meticulously hollowed out. These holes serve dual purposes: enhancing the visual depth while also ensuring practical drainage and ease of cleaning during tea preparation and service. Meanwhile, the white stones and board lines are processed through intaglio, vividly depicting a Go game in progress. The black and white cups resemble Go stones, and the teapot is shaped like a stone container, collectively deepening the connection between tea culture and the Go game. Enjoying a cup of tea with this set not only delights the palate but also offers special emotional resonance, as if strategizing over a Go board. Crafted from delicate suet jade porcelain, the tea set boasts a sleek and lustrous finish, exuding a sense of nobility and elegance.

To forge an exclusive connection with HANJIANG Class Moutai Flavored Liquor, the tea set incorporates the auspicious "Lianlian Ruyi" motif from the liquor bottle, which symbolizes continuous good fortune. This design goes further to celebrate Hanjiang's culture root (traceable back to the Han Dynasty) by adorning the tea pot and the serving pitcher with a unique pattern inspired by the diagonal cross-front design—a clothing style commonly worn by the scholar-officials in the Han Dynasty. This artistic pattern adds a touch of primitive elegance to this set. Moreover, the brand name "Hanjiang" is exquisitely highlighted with gold decal embossing, bringing out an air of Oriental elegance while also promoting brand recognition.

Credits

Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.
Li Li
Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.
Dingcheng Sun
Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.
Zijian Lei
Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.
Xianzhan Wang
Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.
Yao Long
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