London Design Gold

2024

Naseby Website

Entrant Company

Ergo Creative

Category

User Experience Design (UX) - Education

Client's Name

Naseby

Country / Region

United Kingdom

Naseby battlefield can genuinely lay claim to being the birthplace of modern western democracy, and is arguably the two most important hours in English history. Naseby battlefield run public and bespoke tours which cater for all ages - from school children to retirees. They have exciting plans to create immersive and engaging experiences for those who wish to visit in person as well as for those who want to experience it from their home or school or academic institution.

They wanted a website that displayed a large amount of information about the battle in an easy to digest design that was responsive, accessible to all ages and more user friendly than their existing site.



They also wanted to utilise CRM to streamline their processes and reduce needless administration tasks. Their existing website had very basic data gathering - they were having to manually enter information into spreadsheets and they weren’t able to gather data that would help them understand more about who their visitors were and what they wanted from the website and tours. With our Hubspot CRM integration, they were able to gather the data they needed automatically.



Since the website went live in late 2023, their traffic has increased almost 150%.

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