London Design Gold

2024

B21 Extraordinaire Cream-Product Promotional Video

Entrant Company

S'YOUNG INTERNATIONAL

Category

Communication Design - Film / Video

Client's Name

Country / Region

China

Using the cream's key ingredient, iris pallida, as a visual symbol, this video utilizes innovative dynamic capture technology, artificial intelligence, and other three-dimensional technologies, combined with real footage, to draw more realistic, natural, and delicate irises in their natural growing conditions. It also uses fluid dynamics simulation to create a visual effect of interactivity between the irises and the cream, taking the audience on a journey to experience the cream's anti-aging and other properties. At the same time, it breaks through the paradigm of introducing product features by simply displaying molecular ingredients, showing the harmonious coexistence of product excellence and natural beauty. Additionally, it features a novel, interactive way in terms of colors and sound design, demonstrating the brand's commitment to cutting-edge skincare technology. For example, it takes blue as the dominant hue, which is in perfect tandem with the natural color and luster of irises. The gold particle effect embodies the core technology of the plant essence. These details about color use cleverly convey the brand's core values of luxury, anti-aging, and legend. The sound effect of time travel is used at the beginning of the video, which, together with the heightened uplifting string music, illustrates the stories of anti-aging skincare and evokes a sense of intertwined eras. The ingenious application of natural elements (like water flow) and operatic elements (including soprano chanting) in the middle and final parts of the video gives users an unparalleled sensory experience, provides users with an enhanced immersive experience, and resonates with them.

This video leverages the natural and harmonious growing environment of the irises to show the brand's ecological approach rooted in respect and preservation of natural resources, encourage females to embrace the past with grace and deliver an active, healthy anti-aging concept. It also introduces us to how this cream becomes an anti-aging legend by helping every noble and elegant female to rejuvenate her skin, reflecting the brand's social value and sense of responsibility.

Credits

Dai Yuefeng
Chen Zhe
Bin Jing
Raffaella Giraudi
Chen Yinyi
Tang Ling
Zhang Li
Zhang Yida
Gao Fan
Yin Xinran
Guo Rongze
Qin Daoyuan
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