FOSUN's Starlight Auspice

With economic growth and consumption upgrading in China, the gift industry is showing a strong momentum. Liquor gifts, as a cultural symbol with practical value, are well received by the market. However, there exists a problem of highly homogeneous products.

Considering that, FOSUN’s Starlight Auspice marries traditional culture with modern aesthetic trends to successfully create a liquor gift featuring high quality, cultural significance and appealing design, better meeting the diverse needs of consumers.

The packaging, based on in-depth research into and deep understanding of traditional culture, integrates core cultural symbols including astronomy, greatly highlighting cultural significance and enhancing emotional value. The unique three rivets on the packaging, resembling three lucky stars scattered in the vast sky, correspond to the geographical locations of the origin of Shede, Jinhui and Qingdao (three types of liquor) on the map of China, reflecting the brand’s powerful cohesion and rich cultural deposits. The three stars connected by a rope look like the spoon part of the Big Dipper in astronomy, which symbolized wealth and abundance in ancient times, suggesting best wishes for fortune, happiness and health. This aligns well with the joyful atmosphere of gatherings, enhancing the emotional value of the gift set.

The double-door design gives users a sense of ceremony as if unlocking a piece of history; the creative blind-box design inside ensures an interesting interaction and leave a lot to imagination, which aims to resonate with consumers emotionally and improve the attractiveness of the products. Following the 3R (reduce, reuse and recycle) principle, the packaging styled in a simple manner uses degradable materials and high-quality technologies to improve its durability and the storage stability of the products.