《MELAND's 10th Birthday Pop-Up Space》

About The Entry

The leading brand of parent-child amusement in China, MELAND, embrace its tenth birthday. NYGDESIGN has created a huge cake park for it with the theme of "Very Fun, Birthday Party".

In terms of color, NYGDESIGN believe that childhood is colorful. Combined with the currently popular dopamine color matching, through the gradual change of colors, the childhood happiness is amplified. In terms of shape, by adding the elements of the carousel park, the entire cake installation becomes more dynamic, allowing all the adults and children present to immersive feel the sweet atmosphere. There is also the "Nailong" IP that surprises everyone by showing up, and it's extremly cute lying on the cake and eating stealthily. In addition, NYGDESIGN has planned the "Very Surprising" capsule toy machine and the "Very Fun" wish wall, allowing everyone to write down what they would most like to achieve when they were 10 years old.