Collaborative Promotional Video of Yu'EBao x EDG x Razer

About The Entry

Design Background:

In recent years, young people have become the core customer group of Yu'EBao. The brand has been exploring how to communicate with them through creative visuals. At the same time, with the emergence of esports as a young and emerging sport officially joining international sports events, the esports trend continues to rise. When the passion of esports meets the brand's pursuit, a win-win cooperation begins. This collaboration with EDG and Razer uses gaming headsets, an essential accessory in esports, as customized merchandise, igniting the enthusiastic pursuit of young people on social media.

Design Inspiration:

There is no eternal champion, only the daily efforts. This aligns perfectly with the philosophy upheld by Yu'EBao.

The video introduces the five members of EDG through the IP brand image "Yu You You." Animal characters representing their personalities were customized, namely "giraffe, rabbit, guinea pig, snake, and fox." Each character wears EDG team uniforms and holds corresponding game weapons to portray their professional roles in the game and evoke empathy from fans.

The training room design for the five members takes inspiration from Razer headsets, creating a sense of futuristic technology. When they hear the call of the competition, they leap out of the cabin and rush towards the bright arena accompanied by inspiring music.

This design aims to awaken the passion of young people through an exciting video design. The dark training room and corridor symbolize the arduous and ordinary training, while rushing through the tunnel towards the arena represents the notion of accumulating strength through hard work and eventually achieving the dream.

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