London Design Gold

2024

Jiang Yi-Long Gift Boxes

Entrant Company

Senki Coffee

Category

Packaging Design - Packaging Design / Other__

Client's Name

Country / Region

Taiwan

In an old shop by the Keelung harbor, a story about fishing boats and longing quietly flows. In the past, long-distance fishing was a high-risk occupation, so upon their return, the crew members would bring the fish they caught themselves, following the paths etched in their memories, to reunite and share tea and pastries at the old haunt. The joy of reuniting with loved ones and the anticipation of their return were transformed into fish laden with blessings, swimming into the design of the gift boxes. The product is not merely a souvenir but a revival of the gifting culture of "salted fish" among Keelung's ancestors, extending the warm human touch of the old fishing port to the present day.

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