Ziyi Zhou

Choosing to become a designer was instinctive for me. My fascination with art and design, ingrained since childhood, combined with a natural talent, led me to this path. Simultaneously, the problem-solving dimension inherent in design has always captivated me. The exhilaration of discovering creative solutions to real-life challenges is truly unparalleled. As a designer, I find immense satisfaction in transforming ideas into tangible realities, actively contributing to addressing problems for individuals and society at large.

Currently employed at a tech company in the United States, I am genuinely enthusiastic about the opportunities it presents. As a vital team member, my role revolves around harnessing design skills to craft intuitive and user-centered experiences. Witnessing the contentment reflected in the smiling faces of satisfied users brings me great joy, knowing that our work contributes to the creation of value for society.

To me, design embodies a captivating problem-solving journey that seamlessly combines creativity with logic and systems thinking. It draws inspiration from real-life needs, giving rise to solutions and innovations from ground zero to completion. Design permeates every facet of life, from the cups and tables we use to advertising posters, mobile applications, and even cutting-edge cars and rockets.

My preferred design style revolves around contemplating the entire product ecosystem. I find joy in employing logical and systematic approaches that prioritise the user's needs, seamlessly blending aesthetics with functionality.

A good design, to me, is a human-centered, problem-solving design. Design should create value for society and have sustainable development significance. If a design looks good but does not solve any problems or reflect thoughtful thinking, it falls short of true design.

Knovo was inspired by the need for a more immersive and personalised education experience. By exploring VR technology and educational trends, I developed a VR education platform that uses immersive environments and intelligent algorithms to enhance learning. This design significantly improved student engagement and received industry recognition.

For ServGo, I focused on creating a more eco-friendly future vehicle. By integrating innovative technologies to enhance energy efficiency and reduce emissions, we tackled various technical challenges and achieved a solution that is both environmentally friendly and efficient, earning acclaim in the industry.

I got my inspiration from authoritative technology magazines and design magazines!

Born in China and later receiving 5-6 years of higher education in the United States, my design and thinking are a fusion of Eastern and Western cultures. This unique blend allows me to draw inspiration from diverse perspectives, incorporating elements from both traditions into my design approach. It enriches my creativity and broadens my understanding, enabling me to create designs that resonate with a global audience while respecting and celebrating cultural diversity.

Winning the London Design Awards is a tremendous honour for me. This recognition signifies validation of our collective efforts, creativity, and dedication to pushing the boundaries of design excellence. It serves as a testament to the innovative spirit and commitment to quality that defines my work.

The winning work I entered into the London Design Awards is Knovo, an AR+VR educational system in the Metaverse. I chose to enter this project because it represents a significant innovation in the field of education, addressing longstanding challenges and offering a unique solution to enhance the learning experience. The incorporation of augmented reality, virtual reality, and AI to create personalised, gamified, and immersive learning experiences sets Knovo apart, and we believe it deserves recognition for its potential impact on the education industry.

Additionally, ServGo is a concept in eco-friendly transportation designed for the future. The project focuses on developing a vehicle that prioritises sustainability while enhancing user experience. Our goal was to address the urgent need for reduced environmental impact in the automotive industry by integrating cutting-edge technologies that boost energy efficiency and minimise emissions.

The most significant challenge I faced with this project was the need to pioneer and innovate without any prior reference or blueprint to guide us. Developing Knovo as an AR+VR educational system in the Metaverse meant venturing into uncharted territory within the education sector. I encountered the unique challenge of not only implementing cutting-edge technologies like augmented reality and virtual reality but also convincing stakeholders of their efficacy in revolutionising traditional learning methods.

From my perspective as a designer, winning the award has been a transformative experience for my career and professional practice. Being honoured with this award has elevated the visibility of my work within the design community and beyond. It serves as a powerful credential, showcasing my ability to think creatively, push boundaries, and deliver solutions that stand out in a competitive landscape. This recognition has instilled a new level of confidence in my design capabilities.

My top three favourite things about the design industry include its capacity for innovation and creativity, the ability to impact and improve various aspects of life through thoughtful design solutions, and the collaborative nature of the industry where diverse talents come together to create something meaningful.

As a designer, my style is defined by the seamless integration of cutting-edge technology with innovative aesthetics. I focus on creating solutions that not only address functional needs but also push the boundaries of design by incorporating new technologies. My approach combines a forward-thinking vision with a commitment to sustainability, resulting in designs that are both technologically advanced and visually compelling. This unique blend of form and function sets my work apart and drives the future of design.

Over the next 5-10 years, I anticipate the design industry evolving towards even more immersive and interactive experiences, driven by advancements in technology such as augmented reality, virtual reality, and artificial intelligence. Designers will likely play a crucial role in shaping the interfaces and interactions in the increasingly digital and interconnected world.

My advice would be to stay curious, embrace innovation, and be open to collaboration. The design field is dynamic, and continuous learning and adaptation to emerging trends are key to success.

Resources I recommend for improving skills in the design industry include online courses and platforms like Coursera and Udacity, design conferences and workshops for networking and staying updated on industry trends, and joining design communities to connect with fellow professionals and share experiences.

We faced internal skepticism about the feasibility of implementing AR and VR in education. Overcoming this skepticism and pushing the boundaries of traditional thinking led to the successful development of Knovo.

My mother, being a tenacious entrepreneur, has been a tremendous source of inspiration and strength in my life. Her unwavering determination and resilience have left an indelible mark on my approach to challenges and pursuit of goals. Witnessing her navigate the complexities of entrepreneurship, facing setbacks, and overcoming obstacles with grace and perseverance, has instilled in me a deep appreciation for the power of resilience.

The key to success for us has been a combination of perseverance, a passion for creating meaningful solutions, and a commitment to continuous improvement. My parting word of wisdom is to stay true to your vision, be open to learning, and don't be afraid to push boundaries.