FORO Studio Team

??At FORO Studio, we believe that design has the power to transform spaces and improve lives. Several factors led us to choose a career in design.

First and foremost, we have always deeply appreciated aesthetics and a desire to create beautiful and meaningful experiences. As designers and architects, we have the opportunity to shape the world around us, to create environments that evoke emotions and inspire people. The ability to bring ideas to life through sketches, renderings, and physical objects is incredibly fulfilling for us.

Furthermore, the design allows us to combine our love for problem-solving with our creative abilities. We enjoy the challenge of finding innovative solutions to complex problems, whether it's designing a functional and sensory space or creating a visually stunning brand identity. Design thinking allows us to approach challenges from different angles and consider multiple perspectives, which is both intellectually stimulating and rewarding.

Additionally, being a designer and architect provides us with the opportunity for continuous learning and growth. The design field is constantly evolving, and there is always something new to discover and explore. We thrive on staying up-to-date with the latest trends, materials, and technologies, and incorporating them into our work. This constant learning process keeps us motivated and pushes us to widen the boundaries of our creativity.

Ultimately, becoming designers was a natural choice for us. It allows us to express ourselves, make a positive impact on the world, and continuously evolve and grow as professionals. We are fortunate to be able to pursue our passion every day at FORO Studio and contribute to creating beautiful and functional spaces for our clients.

We are a design agency specialising in creating innovative and immersive experiences through architecture, interior design, and installations. Our mission is to transform spaces into meaningful environments that inspire and engage people.

Our job profile encompasses a wide range of creative disciplines: we collaborate closely with clients to understand their vision, goals, and unique requirements. This enables us to develop bespoke design solutions reflecting their brand identity and creating spaces matching their target audience.
Our expertise lies in architectural design, where we conceptualise and create spaces that seamlessly blend functionality, aesthetics, and human experience. We believe in the power of architecture to shape behaviour and emotions, and we strive to design spaces that evoke a sense of wonder and delight. Whether it's a commercial building, a residential project, or a public space, we approach each project with meticulous attention to detail and a commitment to delivering exceptional design outcomes.

In addition to architecture, we also specialise in interior design, crafting personalised interiors that harmonise with the overall architectural concept. We meticulously curate every aspect of the interior, from furniture and lighting to materials and finishes, to create cohesive and immersive environments. We aim to enhance the user's experience, whether it's in a retail space, office, or hospitality venue, by designing spaces that are functional, visually striking, and emotionally captivating.

Furthermore, installations play a significant role in our work. Through our installations, we create thought-provoking and visually stunning moments that engage with the surrounding architecture and environment. These installations serve as focal points, sparking conversations and adding a unique element to the overall design.

At FORO Studio, we take pride in our collaborative approach, working closely with clients, consultants, and contractors throughout the entire design process. Our team is composed of talented designers who bring a diverse range of skills and perspectives to the table. We foster an environment that encourages creativity, innovation, and continuous learning, enabling us to deliver designs that exceed expectations.

In summary, FORO Studio is an architectural design agency that integrates interior design, installations and CMF research to create transformative and immersive spaces. We are passionate about our work and strive to deliver exceptional design solutions that inspire and engage people.

To FORO Studio, "design" is far more than just creating visually appealing or functional spaces. Design is a powerful tool for transformation and storytelling. It is the art of crafting meaningful experiences that evoke emotions, engage the senses, and leave a lasting impact.

Design is about understanding the needs, aspirations, and unique identities of our clients and translating them into tangible and immersive environments. It is a collaborative process that involves listening, observing, and empathising to create spaces that resonate with people on a deeper level.
Design is also about solving problems and addressing challenges. It is the art of finding innovative solutions, whether it's optimising space utilisation, enhancing user experiences, or integrating sustainability principles. We believe that great design is not only aesthetically pleasing but also functional, efficient, and environmentally conscious.
Furthermore, design is a form of communication. It speaks a visual language that can convey ideas, narratives, and brand messages. It has the power to connect people, evoke emotions, and create memorable experiences. We strive to use design as a medium to tell compelling stories and foster meaningful connections between spaces, users, and their surroundings.

At FORO Studio, design is deeply rooted in our belief that every space has the potential to inspire, uplift, and transform lives. We approach each project with a holistic mindset, considering the social, cultural, and environmental contexts to create designs that are not only visually striking but also socially responsible and sustainable.

Design to FORO Studio is a holistic and transformative process that goes beyond aesthetics. It is about creating meaningful experiences, solving problems, communicating messages, and making a positive impact on the world. We embrace the power of design to shape emotions, behaviours, and environments, and we are dedicated to crafting spaces that leave a lasting impression and enrich the lives of those who experience them.

At FORO Studio, we have a deep appreciation for a wide range of design disciplines. While it's difficult to choose a single favourite kind of design, we are particularly drawn to designs that seamlessly integrate creativity, functionality, and innovation.

One area that truly captivates us is architectural design. Our team is passionate about shaping the built environment and creating spaces that enhance human experiences. We take pride in designing structures that harmonise with their surroundings, respond to cultural contexts, and prioritise sustainability. Our focus on blending aesthetics, functionality, and sustainable practices sets us apart in the field of architectural design.

Another realm we find compelling is interior design. We believe that well-designed interiors can transform spaces into immersive and inspiring environments. Whether it's residential, commercial, or hospitality projects, we enjoy curating interiors that evoke specific moods, reflect brand identities, and engage users on a personal level. Our meticulous attention to detail in selecting furniture, materials, colours, and lighting ensures cohesive and captivating interiors.

In addition to our passion for architectural and interior design, we also place great emphasis on CMF (Color, Material, and Finish) design research. We recognize the significant role that CMF plays in creating impactful and harmonious designs. Our team conducts thorough research to stay at the forefront of CMF trends, exploring innovative materials, finishes, and colour palettes.
CMF design research allows us to push the boundaries of creativity and find unique ways to incorporate texture, colour, and materiality into our projects. We delve into the psychology of colour, considering how different hues evoke specific emotions and contribute to the overall ambience of a space. Through meticulous material selection, we ensure that our designs not only look visually stunning but also offer durability, functionality, and tactile pleasure.

By staying informed about the latest CMF trends, we can bring a fresh perspective to our designs, creating spaces that feel contemporary, timeless, and relevant. Our research process involves exploring a wide range of sources, attending industry events, collaborating with suppliers, and experimenting with samples and prototypes. We believe that every detail matters and that the thoughtful integration of CMF elements elevates the overall design experience.

At FORO Studio, we are guided by the belief that a "good" design is one that successfully combines functionality, aesthetics, and purpose. We prioritise simplicity, longevity, and a deep understanding of user needs.

A "good" design is functional, meaning it effectively serves its intended purpose. It should provide practical solutions and enhance the user experience. We strive to create designs that are intuitive, ergonomic, and seamlessly integrate with the daily lives of users. Functionality is key in ensuring that our designs not only look visually appealing but also fulfil their intended functions.

A "good" design is also characterised by its timelessness and longevity. We believe in creating designs that withstand the test of time, avoiding trends that quickly fade away. By focusing on enduring design principles, we ensure that our creations remain relevant and continue to inspire for years to come. We aim to design spaces and objects that possess timeless elegance and adaptability, transcending fleeting fashions.

Moreover, a "good" design is purpose-driven. It goes beyond superficial aesthetics and addresses specific needs and contexts. We take a thoughtful and research-driven approach to understand the unique requirements and aspirations of our clients and users. By deeply understanding the purpose and desired outcomes, we can design spaces that are not only visually pleasing but also create meaningful and impactful experiences.

Additionally, sustainability is a fundamental aspect of our definition of a "good" design. We consider the environmental impact of our design choices and strive to incorporate sustainable practices and materials into our projects. Designing with sustainability in mind ensures that our creations have a positive and lasting effect on both people and the planet.

Our design was born from a combination of careful research, creative exploration, and a deep understanding of the project's objectives and context. The process began with extensive analysis and immersion into the project's requirements, client vision, and site conditions.

We examined precedents and case studies, drawing inspiration from innovative designs and best practices across various industries. With a solid foundation of knowledge and inspiration, we embarked on a collaborative and iterative design process. Our team engaged in brainstorming sessions, sketching, and conceptualising ideas that responded to the unique challenges and opportunities presented by the project.

We embraced a multidisciplinary approach, involving architects, interior designers, and stylists to explore different perspectives and push the boundaries of creativity. Throughout the design development, we continuously refined and iterated upon our concepts, incorporating feedback from the client and stakeholders. We paid close attention to every detail, ensuring that our design not only met the functional requirements but also conveyed a strong aesthetic and emotional appeal.

Receiving recognition for our design through awards further validated our approach and confirmed that our design resonated with industry experts. It served as a testament to the hard work, creativity, and attention to detail that went into developing the concept and bringing it to life.

The inspiration behind the concept of Ballard & Fant is rooted in a memorable journey where we experienced the interconnectedness of body care and socialisation within a specific place: the hammam. Our trip to Marrakech, Morocco, left a lasting impression and served as a significant source of inspiration for the design. Marrakech, a city renowned for its captivating contrasts, provided us with the guiding principles for creating the colour palette.

Colour is a powerful communication tool that we cherish, and in this case, we played with highly saturated tones such as brick red and electric blue, shades that punctuate the cityscape in various ways. The palette we developed is a harmonious contrast between opposites, with warm tones alternating with cool tones, creating a perfect balance even in the chromatic accents, where vibrant yellow is juxtaposed with soft blue. To unify the interactions among these hues, we chose a warm and discreet beige, reminiscent of the desert sand, to serve as the background.

The rich cultural experience in Marrakech and the captivating colour palette derived from the city's contrasting elements guided our design concept for Ballard & Fant. By incorporating these inspirations, we aimed to create a space that evokes a sense of warmth, vibrancy, and sensory indulgence, reminiscent of the unique atmosphere we experienced in the hammams of Marrakech.

Our country, Italy, and its rich cultural heritage have a profound impact on our design process at FORO Studio. Italy, and particularly Milan, has long been recognized as a global hub for design, architecture, and artistic expression. The influence of our cultural heritage is ingrained in our approach to design, guiding our creativity, and shaping our design philosophy.

Italy's design legacy is characterised by a strong emphasis on craftsmanship, attention to detail, and a celebration of aesthetics. We draw inspiration from the timeless beauty of Italian art and architecture, as well as the traditions of master artisans who have perfected their crafts over generations. This heritage instils in us a deep appreciation for quality, elegance, and refinement.

Moreover, our surroundings in Milan, with its bustling design districts, historic landmarks, and avant-garde exhibitions, constantly fuel our creativity. The city's vibrant atmosphere, where contemporary design seamlessly coexists with centuries-old architecture, serves as a constant source of inspiration. Milan Design Week, the Salone del Mobile, and other renowned design events hosted in the city offer us opportunities to connect with fellow designers, discover innovative trends, and explore new design concepts.

Furthermore, Italy's cultural heritage places a strong emphasis on human connection, community, and the notion of "la dolce vita." These values influence our design process by placing the user experience, well-being, and social interactions at the forefront of our considerations. We aim to create spaces that foster a sense of belonging, encourage meaningful connections, and enhance the quality of life for those who experience our designs.

We are truly honoured to receive this recognition for our work at FORO Studio. Winning this award holds great significance for both our company and our talented team.
To us, the award represents a validation of our relentless pursuit of design excellence and our commitment to delivering exceptional design solutions. It reinforces our belief in the power of design to shape experiences, inspire emotions, and create meaningful connections with users. This recognition fuels our passion and motivates us to continue pushing boundaries, exploring new horizons, and striving for innovation in every project we undertake.

Receiving the London Design Award reinforces our standing in the design industry and serves as a testament to the calibre of our work. It enhances our reputation as a design agency dedicated to delivering outstanding results, and it opens doors to new opportunities and collaborations. This award distinction provides a platform to showcase our design expertise and craftsmanship on a global stage, further solidifying our position as leaders in the industry.

We are immensely proud of our team, whose talent, dedication, and collaborative spirit have been instrumental in achieving this recognition. Their unwavering commitment to excellence and their ability to bring creative visions to life have been key factors in our success. This award is a testament to their hard work, expertise, and passion for design.

This project represents a novelty in the city as it combines two distinct concepts that were previously not found together in the world of beauty services: a beauty salon and a lounge bar. While the combination of a beauty salon and lounge bar has been explored in other parts of the world, there was a void in Milan for a space that offered both functions in a comprehensive way, which Ballard & Fant now provides.
The project aimed to create an alternative approach to accessing a range of beauty services, including highly specialised treatments, while combining them with the experience of a cocktail bar. The concept of an agender aesthetic was carefully designed to make the space inclusive and suitable for anyone seeking beauty treatments, rather than catering solely to a specific feminine aesthetic as many beauty centres tend to do. In essence, Ballard & Fant offers a space where individuals can attend to their beauty needs while enjoying excellent drinks.

We chose to enter this project into the London Design Awards because we believed it exemplified our commitment to innovative and transformative design. The fusion of beauty services and a lounge bar, along with the inclusive agender aesthetic, made Ballard & Fant a unique and groundbreaking concept in the beauty places offered by the city. We wanted to showcase how the project pushed boundaries, challenged conventions and provided a fresh and engaging experience for its users.
By entering this project into the London Design Awards, we sought to highlight the thoughtfulness and creativity that went into the design process. We wanted to share our vision of reimagining traditional beauty spaces and offering a new way for individuals to engage with beauty treatments, in a space that also encourages social interaction and relaxation.

During the design process, we encountered several significant challenges that required careful management and creative problem-solving. One of the main challenges was integrating two distinct entities, which are typically independent, within the same space. This presented complexities in managing flows and technical areas. The regulations governing both the beauty salon and the lounge bar were specific and binding, making the selection of the space and the distribution of areas particularly challenging.
To overcome these challenges, we approached the design process with meticulous attention to detail and a deep understanding of the regulatory requirements for each identity of Ballard & Fant.

We carefully chose the space and strategically divided the areas to ensure a harmonious coexistence.
The front area, with its street-facing entrance and showcase, was dedicated to the cocktail bar and lounge, while the more reserved area at the back was designated for the beauty centre. Creating a seamless connection between the two areas was essential, and we achieved this through a visually striking element: a series of blue glass portals that guide the gaze towards the beauty area. This transparent barrier allows for an intelligible view of the beauty space, adding depth and perspective to the overall design. Furthermore, this liminal space not only contributes to the interior's theatricality but also serves as a focal point for the facial bar and shop functions. It delineates the perimeter of two intimate and cosy lounges, providing a more private and intimate dimension for visitors.

Throughout the design process, our team collaborated closely, leveraging our expertise and experience to find innovative solutions. We conducted thorough research, consulted with experts in the industry, and carefully navigated the regulatory landscape to ensure compliance without compromising the design vision.
Despite the complexities, we successfully overcame the challenges by approaching them with a keen eye for detail, a deep understanding of the specific requirements, and a commitment to delivering a space that seamlessly integrates the beauty salon and lounge bar elements. The result is a design that exudes elegance, functionality, and a sense of exclusivity, aligning with the posh tone that defines Ballard & Fant's unique character.

Winning this award provides valuable recognition and validation of our design capabilities and expertise. The acknowledgement from industry experts and peers enhances our reputation and credibility within the design community, opening doors to new opportunities and collaborations.

The award also elevates our visibility on a global scale. It brings attention to our design philosophy, style, and the unique perspectives we bring to the table. This increased visibility can attract a broader range of clients, partners, and projects, enabling us to expand our reach and tackle more diverse and exciting design challenges.

Additionally, winning this award fosters a sense of pride and camaraderie within our team. It inspires us to continue pushing ourselves creatively and professionally, constantly seeking to surpass our achievements.

1) Innovation and Research: A key pillar of the design industry is the constant drive for innovation and the reliance on rigorous research. Design professionals are passionate about exploring new ideas, methodologies, and technologies to push the boundaries of design. They value the opportunity to engage in in-depth research, staying abreast of the latest trends, user behaviours, and emerging technologies. This commitment to innovation and research allows designers to create forward-thinking and future-proof designs that address evolving needs and challenges. It fosters a culture of continuous learning, experimentation, and the pursuit of groundbreaking solutions.

2) Impactful and Meaningful Design: We find fulfilment in creating designs that have a positive impact on people's lives. The ability to shape environments, improve functionality, and evoke emotions through design is highly valued. Designers appreciate the opportunity to create spaces, products, and experiences that enhance well-being, foster connections, and address societal challenges.

3) Collaboration and Cross-Disciplinary Interactions: Collaboration is a key aspect of the design industry. Designers often work closely with clients, architects, engineers, artists, and other professionals, fostering a dynamic and multidisciplinary environment. The ability to exchange ideas, perspectives, and skills leads to richer and more holistic design outcomes. Collaborative processes encourage learning, growth, and the opportunity to create something greater than the sum of its parts.

What sets our design for Ballard&Fant apart from others in the same category is our meticulous attention to detail, deep research in CMF (Color, Material, and Finish), and our commitment to creating a captivating customer experience through storytelling.

Our design approach goes beyond aesthetics and functionality. We believe that every element within a space has the power to convey a narrative and evoke emotions. To achieve this, we conducted extensive research in CMF, exploring materials, colours, and finishes that would enhance the overall ambience and create a unique sensory experience.
By carefully selecting and integrating CMF elements, we were able to craft a space that tells a compelling story, immersing customers in a distinct atmosphere and setting the stage for a memorable experience.
We understand that a well-designed space should not only be visually appealing but also evoke a sense of comfort, inspiration, and emotional connection. By carefully considering the narrative and emotional impact of CMF choices, we aimed to create a space that envelops customers in a cohesive and immersive journey.

First and foremost, sustainability and ethical design will continue to rise in prominence, driven by a heightened awareness of environmental concerns and social responsibility. Designers will increasingly embrace eco-friendly materials, energy-efficient practices, and circular economy principles. By prioritising sustainable and ethical solutions, we will collectively strive to minimise our ecological footprint and contribute to more harmonious coexistence with our planet.

Technology integration will also play a pivotal role, in transforming the way we conceive and present our designs. Augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), and artificial intelligence (AI) will weave seamlessly into our design processes. These cutting-edge advancements will unlock new dimensions of immersive and interactive experiences, enabling users to engage with designs in awe-inspiring and unprecedented ways.

Lastly, human-centred design will take centre stage, as our focus shifts towards deeply understanding the needs, desires, and cultural contexts of the users we serve. By adopting empathetic approaches and gathering user insights, we will craft tailored experiences that enhance well-being and enrich the human condition. Inclusivity, accessibility, and continuous user feedback will be intrinsic to our design process, ensuring that our creations truly resonate with their intended audience.

For aspiring designers yearning to forge a path toward crafting award-winning designs, we offer this sage advice rooted in the collective wisdom of the design profession. With an unwavering commitment to common sense practices and a touch of artistry, you can pave your way to success.

First and foremost, cultivate an unwavering passion for design - an unrelenting flame that fuels your creative journey. Immerse yourself in the captivating realm of design, drawing inspiration from a multitude of sources that ignite your imagination. Stay ever-curious, seeking out novel ideas and approaches that stretch the boundaries of your craft. Embrace your design vocation with fervour, for it is this ardour that will propel you towards creating extraordinary works.

To truly soar among the design elite, embrace the ethos of lifelong learning. Endeavour to remain abreast of the latest industry trends, emerging technologies, and shifting design philosophies. Attend illustrious design conferences, workshops, and seminars to expand your knowledge and forge connections with fellow visionaries.

Crafting award-worthy designs requires a strong design foundation. Immerse yourself in the principles and elements that form the bedrock of the discipline. Refine your skills, honing your abilities to conceptualise and execute ideas with precision. Develop an astute eye for composition, master the art of sketching, and embrace the iterative process of prototyping. It is through a solid foundation that you can manifest designs that harmoniously blend aesthetics and functionality, capturing the hearts and minds of beholders.

Aspiring designers must never overlook the profound impact of user-centric design. Shift your focus towards empathetic design practices, taking into account the desires, needs, and cultural contexts of those who will interact with your creations. Immerse yourself in comprehensive user research, unearthing insights that will mould your designs with a purpose.

Above all, do not underestimate the power of in-depth research. Delve into the depths of your subject matter, unravelling the context, trends, and cultural nuances that surround your design project. Thorough research will illuminate the path forward, empowering your decision-making process and guiding your creative endeavours. It is through research that you will craft designs that are informed, purposeful, and exude an air of sophistication.

Seeking awards should not be the sole driving force behind your design aspirations. Instead, embrace the journey - the evolution, innovation, and transformative power of your designs. Trust your unique perspective, remain steadfast in your design values, and allow your fervent passion to chart your course. With unwavering dedication, a thirst for continuous learning, a collaborative spirit, user-centricity, and a commitment to diligent research, you shall forge a remarkable path towards creating designs that will undoubtedly stand among the illustrious ranks of the award-winners.

To improve skills in the design industry, we recommend exploring a variety of valuable resources. Online learning platforms offer a wide range of design courses taught by industry experts. Engaging with design blogs, publications, and communities helps stay updated on trends and gain inspiration. Attending design conferences and events provides immersive learning experiences and networking opportunities. Building a library of design books written by influential designers offers deep insights into theory and practices. Lastly, mastering design software and tools is crucial for proficiency. Remember to combine these resources with hands-on projects and practical experience to truly enhance your skills.

Here's a little secret that has remained locked away in the depths of our lunchtime gatherings. Despite our polished professional facades, we gleefully surrender to the guilty pleasure of watching mind-numbingly trashy TV series. Because, you know, while we may be accomplished individuals, there's no harm in occasionally embracing the absurdity and letting out a snort of laughter. After all, sophisticated minds can appreciate the art of indulging in some delightfully mindless entertainment.

In our lives, inspiration has come from various sources and experiences, rather than relying solely on specific individuals.
As a group of partners, our inspiration stems from the diverse personalities and experiences each of us brings to the table. We recognize that our unique perspectives, backgrounds, and talents serve as sources of inspiration for one another. By embracing our strengths and learning from each other's experiences, we create an environment where inspiration can flourish.
Our team's diversity is, in fact, our greatest inspiration. The exchange of ideas, collaboration, and mutual support fuels our creativity and drives innovation. We understand that by drawing from our collective inspiration, we can find new solutions, approaches, and opportunities for growth.

By harnessing the power of our team's diversity, we tap into a rich pool of inspiration that not only fosters individual growth but also drives the collective success of our practice. Ultimately, it is our collective strength and shared inspiration that propels us towards accomplishing our goals and aspirations.

The key to success lies in continuous learning, persistence, embracing curiosity and creativity, building meaningful relationships, taking calculated risks, and maintaining a positive mindset. Define what success means to you, stay true to your values, and approach challenges with determination and a positive outlook.