London Design Gold

2025

Lens

Entrant

Sara(Yuxuan) Hua, Wenyu Du

Category

Product Design - Gaming, AR & VR

Client's Name

Lens

Country / Region

United States

About The Entry

Lens is an AR smartwatch for immersive outdoor adventures, blending spontaneity with simplicity. 

Where traditional AR tools—smart glasses and smartphones—feel intrusive or disrupt exploration, Lens offers a seamless alternative. Worn like a watch, its AR features are there when needed, unobtrusive and always ready.

Evoking the age-old act of sighting through telescopes, Lens is designed to be held up just like a traditional monocular. As you look through, it unveils a new world with augmented contents, seamlessly merging the nostalgia of optical discovery with the thrill of modern exploration.

At its core, Lens offers three AR modes:

- 01: Encyclopedia: Instantly identify plants, animals, and landmarks to deepen your understanding of the world around you.

- 02: Navigation: Confidently explore new trails with precise wayfinding tools.

- 03: Stargazing: Turn your eyes to the skies and uncover constellations and celestial wonders.

With Lens, the world becomes your playground, and every step is a new adventure.

More Gold Winners
UI Design
2025
London Design Awards - BVB ARENA
BVB ARENA

Entrant

Oh Design Studio LTD.

Category

User Interface Design (UI) - User Interface

Interior
2025
London Design Awards - Perpetual Revel
Chan Residence, Twin Oaks

Entrant

Feather Interior Design

Category

Interior Design - Residential 

Packaging
2025
London Design Awards - PGRACE
Yuntao Tu

Entrant

Yunnan Landee Biotechnology Co., Ltd

Category

Packaging Design - Cosmetics & Fragrance

UI Design
2025
London Design Awards - Explora Journeys: UI Crafted for Calm Navigation
Explora Journeys

Entrant

Explora Journeys

Category

User Interface Design (UI) - Best User Interface