2025
Entrant Company
Category
Client's Name
Country / Region
Lens is an AR smartwatch for immersive outdoor adventures, blending spontaneity with simplicity.
Where traditional AR tools—smart glasses and smartphones—feel intrusive or disrupt exploration, Lens offers a seamless alternative. Worn like a watch, its AR features are there when needed, unobtrusive and always ready.
Evoking the age-old act of sighting through telescopes, Lens is designed to be held up just like a traditional monocular. As you look through, it unveils a new world with augmented contents, seamlessly merging the nostalgia of optical discovery with the thrill of modern exploration.
At its core, Lens offers three AR modes:
- 01: Encyclopedia: Instantly identify plants, animals, and landmarks to deepen your understanding of the world around you.
- 02: Navigation: Confidently explore new trails with precise wayfinding tools.
- 03: Stargazing: Turn your eyes to the skies and uncover constellations and celestial wonders.
With Lens, the world becomes your playground, and every step is a new adventure.
Entrant Company
DSC Design Co. , Ltd. Shenzhen
Category
Interior Design - Restaurants & Bars
Entrant Company
Asia Premier Group Co., Ltd.
Category
Communication Design - Typography / Signage
Entrant Company
Beijing Wang Mazi Technology Co., LTD
Category
Product Design - Bakeware, Tableware, Drinkware & Cookware