London Design Gold

2025

Lens

Entrant Company

Sara(Yuxuan) Hua, Wenyu Du

Category

Product Design - Gaming, AR & VR

Client's Name

Lens

Country / Region

United States

Lens is an AR smartwatch for immersive outdoor adventures, blending spontaneity with simplicity. 

Where traditional AR tools—smart glasses and smartphones—feel intrusive or disrupt exploration, Lens offers a seamless alternative. Worn like a watch, its AR features are there when needed, unobtrusive and always ready.



Evoking the age-old act of sighting through telescopes, Lens is designed to be held up just like a traditional monocular. As you look through, it unveils a new world with augmented contents, seamlessly merging the nostalgia of optical discovery with the thrill of modern exploration.



At its core, Lens offers three AR modes:



- 01: Encyclopedia: Instantly identify plants, animals, and landmarks to deepen your understanding of the world around you.

- 02: Navigation: Confidently explore new trails with precise wayfinding tools.

- 03: Stargazing: Turn your eyes to the skies and uncover constellations and celestial wonders.



With Lens, the world becomes your playground, and every step is a new adventure.

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