London Design Gold

2025

雪域七宝商业空间设计

Entrant Company

山木设计

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

“雪域七宝”文创商业空间巧妙融合藏式文化精髓与现代设计语言,以“畅邮西藏”“卓玛之家”“扎西德勒”三大主题构建沉浸式消费动线。整体采用藏族经典的红蓝主色调,辅以经幡、佛塔、窗棂等传统符号,在浓郁民族氛围中彰显当代审美格调。

中央“卓玛之家”以藏民传统的地炉为设计核心,提供酥油茶等藏式特色饮品,顾客可围坐于新式地炉四周,营造出温暖亲切、如归藏家的社交场域;左侧“畅邮西藏”设置邮筒造型展台与西藏地图背景墙,游客可在此投递明信片,将旅途中的祝福寄往远方;右侧“扎西德勒”作为珠宝与文创商品售卖区,展柜设计采用中国传统纹样雕刻制成,传递“吉祥如意”的美好寓意。顶部摒弃常规筒灯,采用简约木结构吊顶,并于交界处点缀点状光源,宛如高原夜空中的星辰,赋予空间静谧而神圣的意境。

该空间不仅承载商品展售功能,更通过叙事性布局与多感官体验,实现从消费行为到情感共鸣与文化认同的深层转化,成为民族文化在当代商业语境中活化传承的典范。

Credits

设计总监
李静
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